Customer Loyalty in Today’s Crowded Market Place
A couple of weeks ago at one of our business conferences, we had a panel discussion on customer loyalty. My friend, Sivaram Kuppaci thought customer loyalty does not exist in today’s ‘easy to switch’ digital era. We, as consumers, are spoiled for choice with business models where ecommerce giants are living off venture money giving […]
LinkedIn Profile Tips – Creating A Killer Profile
Linkedin is the social network for professionals. There are over 350 million LinkedIn users, about 187 million unique visitors access the website monthly, and it has a reach of over 200 countries and territories, so it makes sense to be on this social network if you want to connect with other professionals. In this article, […]
Top 7 Most Common Content Marketing Mistakes
Last week, at one of my events I covered the topic content marketing. It is still a topic where most people are either confused and are still figuring out ways to get results. In this article, I cover some of the most common content marketing mistakes I’ve seen. #1 Writing for search engines and NOT […]
The Power of Collaboration
#1 Lets Think Database First If you do not have a database of existing customers, then you are at a big disadvantage. Almost every great marketer focuses on database marketing. You are nothing without your customer list. What is database marketing? It is nothing but storing contact information of your customers in a database. If […]
Work Life Balance! Work, Family, Kids. Let’s Get It Right
Get more work done in less time so you can spend more time with yourself and your family. For many working people, their entire day is chaos. The kids, clients, emails, phone calls, deadlines, bills to pay, meetings to attend and family obligations, achieving a work-life balance can get really overwhelming. There are people who […]
3 Reasons To Blog
As a web strategy consultant, I get so many businesses who contact me and ask me the question “How often should I blog?” My immediate response is “why do you want a blog?” Most of the time, I get no reply, so I decided to address the question in this article. Reason #1: To be […]
Using Public Relations To Get More Leads For Your Business
When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Public relations can get you a lot of free publicity for your business. How does it work? The way public […]
