Commercial writing, when used well, can be a differential in the search for success in the workplace. That’s because cheap paper writing can educate, delight, engage and communicate effectively.
For this, it is necessary to have a solid strategy and a well-defined objective, in addition to a language appropriate to the target audience. After all, the definition of what a good text is can be relative and change according to several factors – such as audience, environment, cultural level of those involved, company culture, etc.
Therefore, the professional who seeks to develop in administrative writing must adopt several practices to make his writing more attractive, objective and clear. That way, he will not only be able to grab the attention of his audience, but also keep it for longer.
So far so good, but how is it possible to develop business texts so interesting as to help you communicate information assertively, sell or defend an idea? To answer this question, we have separated 5 fundamental tips for anyone who wants to become an expert in business writing.
1. Commercial Cheap Paper Writing Planning
When we talk about administrative or commercial writing, we can include different types of texts, such as conventional e-mail exchanges, communications (whether internal or external), sales letters and even content for blogs or institutional websites. To improve your commercial cheap paper writing and research writing you can also get help from writing service providers.
Each of these content models has different specifications, formats, and languages. Therefore, planning is essential, as it will help to define the three fundamental factors of a content:
• When? (dates and frequency).
• Where? (platforms used).
• Why? (objective or purpose of the content).
From the moment you find the answers to these three questions, you can see a more productive path in your quest for success in business writing.
Even if some texts are more casual and difficult to plans – such as emails or exchanging messages via SMS or WhatsApp – it is possible to create some rules to guide you and your collaborators at the time of writing.
A good tip is to create a kind of manual with some examples of answers to recurring situations. But remember: this guide will only serve to give you direction. Your speech should always be as appropriate as possible for each situation.
2. Definition of Audience
Knowing who you are going to talk to is the key point of any type of communication. In the case of commercial writing, the definition of the audience will completely shape the language of your texts.
Therefore, you must know which people you want to reach, whether they are potential customers, partners or even your internal audience. The best way to do this is to define the persona, that is, a semi-expert representation of your company’s ideal audience.
You can even choose more than one persona for your company – one for each type of audience you want to reach. That way, in addition to knowing which language to use, you will still have other information to optimize your content, which is the subject for our next topic.
3. Customization of Content
Another essential point for a successful commercial newsroom, which is directly related to an effective audience definition, is the customization of its contents.
Through it, you will make personalized texts according to the characteristics of your audience – those that you already discovered in the previous step. There are many other pieces of writing online which are trying to catch your audience’s attention. So in whatever form of content, you are writing for your audience, you need to have compelling and engaging business communications just like any other form of content your business shares, or else you will retain your audience’s attention as well as being a thought leader and trusted resource in the business.
From that, your business newsroom gains even more value, as it will have a focus on attracting the right people. That’s because your audience will feel that the message was made especially for them.
4. Short and Objective Sentences
Simplicity is everything when it comes to business writing. After all, the corporate public has, as one of two main characteristics, a busy and hectic life. Therefore, they cannot waste time on long and confusing speeches.
For these reasons, your texts need to be concise, clear and objective, always going straight to the point. To do this, try to use short sentences and avoid going too far on subjects that are not relevant to your final objective.
That way, your audience will notice that you do not intend to “get them to the point” but rather to be frank and direct. Also, the chance that he will finish reading the text will be much greater, which increases his engagement.
5. Flawless Spelling
Even if your audience is not cultured or the message to be conveyed is casual, the use of spelling and standard rules of the Portuguese language are essential in commercial writing.
In addition to being correct in any situation, the concern with orthographic issues shows professionalism and maturity. Have you ever thought it embarrassing to lose a customer due to silly mistakes in writing?
So that this doesn’t happen, try to expand your knowledge in the Portuguese language and include reading in your daily life. Also, acquire the habit of revising each written text more than once.
6. Specialize in Business Writing
Through our tips, it will be possible to improve your business writing techniques and, with that, be successful in the corporate world through qualified writing.
However, if you are looking to specialize in this subject, there are specific and in-depth courses on the subject. The business writing course, for example, can help you understand the importance of written communication in work relationships.
Through guided exercises, presentation of techniques and extensive debates on the subject, it is possible to become an even more qualified professional to deal with the challenges imposed daily by the business environment.
7. The Domain of the Code Covered
It is important to obtain extensive knowledge about the Portuguese language and its written norms to develop a quality business essay, far from any obstacle that may place your text between content that is difficult to understand or distant from the coherent dialogue.
Accuracy in speech is paramount, using simple yet cultured language. Avoiding redundancies, buzzwords, expressions in disuse and other deviations is a way to avoid noise in your message, applying better quality to your message and enabling direct transmission.
8. Differential Corporate Text
Aimed at an audience that seeks a positive image of the company, the corporate text or corporate writing needs to follow a unique style to achieve the same purpose, far from being just another commercial material that is no longer in use.
With the right reference, your material can be written in a much more dynamic way, far from falling into a disagreement or becoming a text distant from business reality.
9. Try to Use Simple Words
They are easily understood and used an airy layout, that is, short paragraphs, which makes the text not tiring.
10. Before Writing
If you have difficulty, score all the topics you want to address, if they are very different, establish subtitles. Finally, read everything you wrote and review it, finding possible errors and incorrect expressions. Remember: the more you write, the more you will improve.
Costs of Poor Business Writing
When business writing lacks the following characteristics: substantive, clear, and easy to scan then it becomes poor business writing which can leave the reader confused and uncertain of the proper response. And when this happens, this can lead to major costs, which can reach millions or billions of dollars.
In 2017, an ultimately 5 million dollars cost Maine dairy company all because of the lack of oxford comma in labor legislation. Briefly, this is between the Maine dairy company and their delivery drivers, and the scope of the exemption from Maine’s overtime law has been the concern. The highlight of the matter was the legal importance of a punctuation mark. The contested sentence was:
“Specifically, Exemption F states that the protection of the overtime law does not apply to:
The canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of:
(1) Agricultural produce;
(2) Meat and fish products; and
(3) Perishable foods.”
The company’s delivery drivers contended that “packing for shipping or distribution” meant one action, referring to packing. While the dairy company made an argument that the law meant two actions, referring to ‘packing for shipment’ separately from ‘distribution.’ Despite their argument, the United States Court of Appeals ruled that due to the lack of a comma, the delivery drivers were not exempt and, therefore, were due to their overtime pay.
Billion Dollar Mistake
In 2014, General Motors recalled 2.6 million cars, with a total cost of 1.7 billion dollars all because of the faulty ignition switch. GM labeled this as a “customer convenience” problem and not a safety problem. This appeared to be unclear language and minimized the severity and, consequently, did not trigger immediate action. It cost them their reputation and financial losses all because of GM’s internal miscommunication.
Poor business writing, without a doubt, can be very costly. So, the next time you underestimate the power of writing, you remember these million-dollar mistakes and aim for the highest quality of writing.