CEO Strategy Summit 2013
CEO Hangout’s Strategy Summit 2013, on August 23, 2013, witnessed some amazing speakers and an amazing crowd that had attendees from various industries ranging from IT to manufacturing, securities, and many others. Vipul Mathur, IIM Bangalore Scholar spoke about the science of decision making, on why we make the decisions we make. Pavan Soni, another […]
How to use gift certificates to promote your business?
Gift certificates are one of the most commonly used monetary equivalents to normal gifts. Normally a plastic card, they are characterized by voucher codes which are printed on them. Nearly every big MNC offers them in one way or another. Microsoft for instance, uses them for promoting the sale of their Xbox subscription and game […]
Are discounts good for business?
For an entrepreneur who always tries to improve his business, providing discounts could be a good way to increase his profits. The discounting technique to lure consumers has been a very old technique. But is this technique that reliable? Let’s have a look: Sales Aspect: Advantages: In order to give a temporary boost to short-term […]