Archives for September 14, 2015

Sep
14

4 Reasons To Attend A Business Conference

Attending a business conference can sometimes be a lot of fun. The learning and networking opportunities can be very valuable. Many business owners have met their partners and some of their largest customers at a business conference. The best ideas come when great minds come together. Here are some reasons you should attend a business […]

By Elizabeth Sunny | Most Popular
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Sep
14

Brand Identity vs Brand Personality

‘Your identity is your most valuable possession and it needs to be protected.’ Similarly, a brand has an identity too – something that a consumer instantly recognizes the brand with. For instance, what comes to your mind when you read the phrase ‘Just do it!’? You instantly think of the sports brand, Nike. That is […]

By Tanushree Varadarajan | Most Popular
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