Archives for August 10, 2022

Aug
10

What Is Conversational Marketing and Why Is It So Effective?

Conversational marketing is exactly what it sounds like – doing marketing based on real-time conversations. The COVID-19 pandemic has forced businesses to reevaluate their marketing strategies and find a balance between empathy and economic stability. As a result, consumers have expressed a desire for more meaningful personal connections with brands, and they expect brands to […]

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