There is one thing all brands and businesses, no matter how big or small, have in common. It is the fact that they need to send out a strong brand message to ensure that their customers are not losing sight of their brand and switching loyalties to other competing brands. But, how can you do this? Will sending the occasional email and season’s greetings card be enough? Well, check out these tips to get some ideas:
1. Be Visible
One of the most important and effective thing to do when you are trying to reinforce your brand message is to ensure that you are visually present in and around them.
You can do this by ensuring that your brand includes its logo (wherever applicable and possible) on all your correspondences with your customers. Are you sending an extra invoice to your customer? Don’t forget to have your logo printed at the top. One of the other ideas can be to have your Fridge Calendar Printing done (with your logo) that you can send as gifts.
2. Don’t Forget The Holiday Cards
What is that one time of the year when your previous customers will be returning to you for more gifts and other purchasable items? The holiday season! And what is that one time when you can send them a token remembrance item to show them that you care for their continued patronage? The holiday season!
Start sending out holiday cards to your loyal customers to show them that no matter how joyous the occasion is, you haven’t forgotten them amidst all the festivities and would love to have them back at your store. A small and budget friendly holiday card (with your logo) will go a long way in connecting with your customer.
Having your very own monthly newsletter is a great way to stay in touch with your customers. This way your customers stay abreast with all the latest happenings at your company.
These are just some of the ways for you to reinforce your brand message.