If you’re new to the world of online marketing, you’re probably missing out on a number of lucrative avenues that could seriously affect your level of success. While some people think building a website and paying for lots of advertising is the way forward, in my own experience, this isn’t usually the case. In fact, it’s often the opportunities that don’t cost you a penny that prove to be the most fruitful. So, with that in mind, I’ve decided I’m going to give you some handy tips today by highlight five incredible online marketing channels of which every startup should be taking advantage.
At the end of the day, you just need to perform more research. There’s lots of information and articles online that explain everything you need to know about all these techniques, so there really is no excuse for not making the effort. Truthfully, this could be the difference between you being sat behind a computer in your small office in twelve months time, and you being sat on a white sand beach in the Caribbean enjoying your millions – it’s that important.
Contrary to popular belief, you don’t have to be a professional radio host to release podcasts. Neither do you have to spend thousands on software and tech to create the recordings. All you need is some basic background music and a decent microphone to start your own podcast. Try recording podcasts relating to news from the industry in which you operate.
2. Mobile Marketing
This is simple, and all you really need to do is adjust your web design to ensure it displays properly on all modern devices. Many people have given up on their laptops and PCs altogether, and now they only browse the internet using their smartphones. You don’t want to miss out on their traffic.
3. Pay Per Click
While this technique shouldn’t be used on its own, opting to engage in some pay per click advertising could help you to attract your ideal audience much faster than you otherwise would have done. Don’t go mad straight away, as you’ll need to work on how you go about targeting the ad for a while. So, wait until this is perfected before ploughing your whole budget in.
Presuming the people who work for your company are experts in their field, you could start holding free monthly webinars to increase your popularity. The fact they’re free will entice many to watch and join in, which should mean your business name and logo travels far and wide around the internet without spending any money.
5. Organic Search Engine Results
You can seriously adjust the amount of people landing on your pages by spending time on SEO. If this is too complicated or time consuming for you, there are many other reputable firms out there who can lighten the load. So long as you can position yourself favourably in the rankings for your chosen keywords, you should start receiving more traffic in a matter of days.
Well folks, now you know a little more about some of the online marketing opportunities available to you, I sincerely hope you’ll start thinking outside of the box in future.
There’s no need to thank me. It’s all in a days work!