Any business looking to promote itself on Instagram should make sure its profile is up to scratch. There are certain elements that are essential for any business profile, and getting them right can mean the difference between success and failure on the platform.
Instagram is quickly becoming one of the most popular social media platforms for businesses. It’s a great way to connect with customers and create a brand identity. But, not all Instagram profiles are created equal.
In order to make the most of your Instagram business profile, there are a few key elements you need to include. Read on to find out six of the most important ones.
1. Use a professional profile picture
A business should use a professional profile picture on Instagram for several reasons.
First, it creates a sense of trust and credibility with potential customers. A well-designed, professional profile picture conveys that your business is competent and trustworthy.
Second, a professional profile picture makes your business look more like a legitimate business and less like a hobbyist operation. This can help you attract more serious, high-value customers and clients.
Finally, using a professional profile picture helps you to stand out from the competition. In a sea of amateurish-looking businesses, a polished and professional-looking profile picture will make you stand out and look more credible.
Investing in a high-quality, professional profile picture is an important part of building a successful Instagram presence for your business.
2. Connect your account to Facebook for boosted reach
Any business looking to get the most out of their social media presence should consider connecting their account to Facebook. By doing so, they can take advantage of Facebook’s vast user base and boost its reach.
In addition, connecting to Facebook gives businesses access to powerful tools like Instagram Business Profile. These tools can help businesses better engage with potential customers and promote their products and services.
Ultimately, connecting to Facebook is a smart move for any business that is looking to maximize its social media presence.
3. Complete your bio and include a link to your website
Many businesses make the mistake of neglecting their Instagram bio. But the truth is, your bio is one of the most important aspects of your profile. It’s the first thing people see when they visit your page, and it’s what tells them whether or not you’re worth following.
That’s why it’s so important to take the time to create a bio that is both informative and engaging. After all, you want people to know who you are and what you do. But you also want them to be intrigued enough to visit your website and learn more about your business.
If you’re not sure how to go about creating a compelling bio, here are a few tips:
- Keep it short and sweet. People have short attention spans, so you want to make sure your bio can be read quickly and easily.
- Use keywords. Be sure to include keywords that describe your business and what you do. This will help people find you when they’re searching for businesses like yours on Instagram.
- Include a call to action. Tell people what you want them to do after reading your bio. Do you want them to visit your website? Follow you on social media? Sign up for your newsletter? Whatever it is, make sure to include it in your Instagram bio.
4. Add hashtags to every post for increased discoverability
Hashtags are a great way to increase the discoverability of your business on Instagram. By adding hashtags to every post, you can make it easier for people to find your business when they are searching for relevant keywords.
Additionally, using hashtags can help you to reach a wider audience, as well as get more engagement on your posts. In order to maximize the benefits of using hashtags, it is important to use them strategically.
Try to use a mix of popular and niche hashtags, and make sure that your hashtags are relevant to the content of your post. With a little bit of planning, you can use hashtags to give your business a boost on Instagram.
5. Post regularly and at the right times of day
Simply having an Instagram account isn’t enough. You need to make sure you’re posting regularly and at the right times of day if you want to get results. Luckily, there’s plenty of data out there to help you figure out when is the best time to post on Instagram for your business.
Generally speaking, the best time to post on Instagram is during peak hours: Monday through Friday from 9 a.m. to 6 p.m. This is when most people are scrolling through their feeds, so you’re more likely to catch their attention.
Of course, there are exceptions to this rule. If you run a business that caters to a specific audience (like moms or teens), you’ll need to adjust your posting schedule accordingly. For example, moms are more likely to be active on Instagram late at night, so make sure to schedule your posts from around 6 p.m. to 9 p.m.
6. Use high-quality images that are properly edited
A business Instagram profile should use high-quality images that are properly edited. Instagram is a photo-sharing social media platform and businesses should use this to their advantage.
By using beautifully taken and edited pictures, businesses will be able to show off their products or services in the best light possible and increase their chances of getting noticed by Instagram users.
The audience is more likely to engage with businesses that have visually appealing profiles, so it is worth taking the time to curate a stunning feed. In addition, using high-quality images can help Instagram business profiles stand out from the competition and attract potential customers.
If you’re looking to improve your Instagram business profile, make sure you’re using all six of these key elements. Not only will they help potential customers learn more about what you do, but they can also help drive traffic and sales. Have you tried any of these tips?