Author: Dana Flannery


Reaching Women – Essential Insights for Marketing to Women

So you sell a “male” product so you should market to men right?  If you sell to women, you should make it all about the product’s looks right? Essential insights for marketing to women? If the man is the main breadwinner in the house, your marketing should target him…shouldn’t it?  If you haven’t already done […]

By Dana Flannery | Marketing

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