Author: Guest Writer

Oct
28

How Digital Identity Supports the Remote Workforce

In the recent past, you needed to report to work physically and stay the usual 8 hours a day in the office. However, that’s not the case today.  Things have changed very first as people continue to embrace remote working, thanks to technology and innovation.  Because of the COVID-19 pandemic, many enterprises have managed to […]

By Guest Writer | Technology
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Oct
24

10 Key Benefits of CRM & Why You Should Use Them

No business today can grow until it experiments and adopts innovative ways to progress.  However, that can only happen if the employees have enough time to deviate themselves from the regular repetitive daily tasks of the operational cycle.  A business is not just one activity but a combination of several activities that require employee involvement […]

By Guest Writer | Management
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Oct
21

 How AI Is Changing the Trends of Digital Marketing

Currently, Artificial Intelligence, as a technology, has become the buzzword. Since its inception, it has made a significant impact on consumer products and how the brands interact with the customers. With the current situation of the pandemic in mind, the growth of AI in the field of digital marketing is enormous.  What Is AI? The […]

By Guest Writer | Marketing
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Oct
13

How to Cope With Increased Demand in Product Sales

When you run a product business, one of your top priorities is to, of course, increase sales. However, this can be a double-edged sword when you receive a sudden spike in demand. While it is great to see interest in your business and product range increase, you still need to be able to keep up […]

By Guest Writer | Sales
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Oct
12

Step-by-Step Guide to Prepare Your Startup for a Funding Pitch

Having a business idea that you believe has the potential to rock the world is quite thrilling and energizing. But to convert your business idea into a business, you need optimum funding. Here starts the most nerve-wracking part of your entrepreneurial journey because if your business idea does not attract investors, all your efforts will […]

By Guest Writer | Business
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Oct
09

Signs Your Marketing Strategy Needs a Major Overhaul

Creating a marketing strategy in the 21st century is a tricky business. Gone are the simplistic days when a marketing team had a limited number of communication channels to choose from. The advent of online marketing, in particular, has introduced a slew of new marketing options for large and small businesses alike, from website optimization […]

By Guest Writer | Marketing
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Oct
07

The Pros and Cons of Hiring a Virtual Assistant

In the ever-increasing world of online working and communication—especially in these Covid-19 times—hiring a virtual assistant to take over some of the day-to-day tasks usually fulfilled by office-based staff might have crossed your mind.  However, if you’re a sole trader or owner of a small business, maybe you prefer to retain complete control and do […]

By Guest Writer | Human Resources
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Oct
05

10 Keys to Managing Your Mental Health When Starting a Business 

Imagine a situation where you have no defined work hours, an unspecified job description that entails your role to be intertwined with all the workings of the company and there is no definite stipulated return on investment. Your ambition is your only driving force and the eventual notion of satisfaction of creating something out of […]

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