Author: rgeorgiev

There is a reliable pattern in mid-market B2B marketing that plays out with enough consistency to be called structural. The company has a reasonable product, a credible market position, and a marketing team that is genuinely trying to grow. The budget is not trivial — paid search, content, events, retargeting, SEO, sometimes ABM tooling layered […]

When private equity sponsors underwrite a mid-market acquisition, the value creation thesis is almost always anchored in revenue growth. Pipeline expansion, market penetration, product cross-sell — the story typically centers on unlocking what the business was too constrained or too founder-led to achieve on its own. Yet a consistent pattern emerges across the $30M–$500M segment: […]