Is Modi’s ‘Make in India’ Enough?
Prime Minister of India, Narendra Modi, visited Silicon Valley California recently and shared a platform with some of the largest technology powers in the world – Satya Nadella, CEO of Microsoft; Sundar Pichai, CEO of Google; Shantanu Narayen, CEO of Adobe; and 2 other American CEOs. If you observe, three of the five CEOs on […]
Revival Plan for G+
Seth Fiegerman’s recent article on mashable talks about Google Plus’s long, painful, and expensive experiment to unseat Facebook. Whenever a company loses its values, and starts doing something just to unseat its competitor, it usually backfires and comes back to haunt the company. A lot like running a marathon, looking back only slows you down. […]
Is Your Schedule Optimized for Productivity?
Many of our lives are on auto-pilot and we seldom stop to ‘think’ if it’s something conscious, or if circumstances have forced that upon us. Some of us also have a certain randomness to our work schedule. Everyday is different. But by creating set-patterns, we absolve ourselves from making repetitive decisions every single day, thereby […]
Customer Loyalty in Today’s Crowded Market Place
A couple of weeks ago at one of our business conferences, we had a panel discussion on customer loyalty. My friend, Sivaram Kuppaci thought customer loyalty does not exist in today’s ‘easy to switch’ digital era. We, as consumers, are spoiled for choice with business models where ecommerce giants are living off venture money giving […]
Top 7 Most Common Content Marketing Mistakes
Last week, at one of my events I covered the topic content marketing. It is still a topic where most people are either confused and are still figuring out ways to get results. In this article, I cover some of the most common content marketing mistakes I’ve seen. #1 Writing for search engines and NOT […]
The Power of Collaboration
#1 Lets Think Database First If you do not have a database of existing customers, then you are at a big disadvantage. Almost every great marketer focuses on database marketing. You are nothing without your customer list. What is database marketing? It is nothing but storing contact information of your customers in a database. If […]
Work Life Balance! Work, Family, Kids. Let’s Get It Right
Get more work done in less time so you can spend more time with yourself and your family. For many working people, their entire day is chaos. The kids, clients, emails, phone calls, deadlines, bills to pay, meetings to attend and family obligations, achieving a work-life balance can get really overwhelming. There are people who […]
3 Reasons To Blog
As a web strategy consultant, I get so many businesses who contact me and ask me the question “How often should I blog?” My immediate response is “why do you want a blog?” Most of the time, I get no reply, so I decided to address the question in this article. Reason #1: To be […]
