Being a guest speaker at a business conference can be a great opportunity for anyone to promote their business, and their personal brand. Although, it requires a little bit of effort and public speaking skills, it might well be worth the effort.
Here are some benefits of being a guest speaker:
Improve your brand image
When you are speaking; you are representing your company, business, brand and personal identity. When you prepare and deliver a really good presentation, you are enticing your audience into liking you and hence generate an interest towards your products and services. Your speech should be aimed at leaving a lasting impact on the audience.
Get clients and customers
As a speaker, you have an opportunity to indirectly promote your business, brand and products without trying to oversell your services. The attendees should not feel compelled nor know that they are being sucked in. If you do it skillfully and with tact, you will be successful in attracting customers. Sometimes, even if you don’t get clients immediately, you may get referrals from attendees.
Personal touch with attendees
There is a massive difference between connecting with someone online and in person. Attendees love to introduce themselves to speakers hoping for an acquaintance. This is an opportunity for speakers to expand their circle of influence. When you help others, you are also getting helped.
New places; new people
Each time a business conference is held at a different place, new and different people will attend. This can enlarge your business circle and help you in developing new relationships.
Photos with attendees can mean a lot
At the end of your session, some attendees will rush to take a photo with you. What seems like a ‘photo shoot’ session can actually prove to be very advantageous. Most of these people will share these photos on social media which will again boost your popularity and increase your visibility.
The path of a guest speaker gets brighter and brighter
Initially the doors that are opening may seem insignificant. But, the more you keep speaking; the more opportunities come your way. Your path as a guest speaker gets brighter as you keep expanding your circle of influence. It also helps you in personal development. As they say, “Great leaders are great speakers.”
You are getting better
The more you keep speaking; the more ideas you generate as you research more for your speech. When you have practical exposure to other people in your industry, you learn more about the challenges they face.
Speaking at a business conference is definitely a great way to become an influencer, find more followers, and build your connections.
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