Marketing

Feb
22

Email Etiquettes: Things to Remember

The entire world is shrinking into an online niche, and everything is finding its place online. In a rapidly digitizing world, email etiquette is gaining more importance than ever before. What’s that one thing that pisses you the most about an email? I think when I see an email with many different fonts used here […]

By Shweta Sharma | Marketing
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Sep
01

7 Quick Tips to Promote Your Business on Facebook

Facebook is a rule in itself. A business that aims to grow and create a reputation for itself should absolutely adventure the benefits that Facebook marketing provides. Exceptional customer service and a repute on social media always fetch great outcomes. However, it might sometimes be frustrating to have a Facebook page which is unable to draw in the […]

By Shweta Sharma | Marketing
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May
29

3 Alternatives to Google Analytics

Data has taken never imagined proportions today, be it any industry. Every click and every key press of an Internet user is data for some business. This volume of data rightly earned the name ‘Big Data’. As Eric Schmidt of Google tells us, “There were 5 Exabytes of information created between the dawn of civilization […]

By Staff Writer | Marketing
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Apr
06

What is AB testing? And How to Use it in Business?

Also known as split testing and bucket testing, it refers to the method where two different versions of a web page are compared to figure out which works best. Data and statistics are used to evaluate design changes and enhance conversion rates. This is a great tool which can help assess promotional or marketing strategies […]

By Staff Writer | Marketing
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Feb
11

How Does Instagram Work For Marketers?

In recent times, Instagram as a social network forum has grown dramatically. It’s a great tool to share photos and videos of your business and get a global audience. The appropriate usage of hashtags can also help you foster the right traffic to your Instagram profile and your business. Why use Instagram? According to a recent study, Instagram […]

By John Giftah | Marketing
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Oct
15

A Brand Marketing Plan

I’ve attended many marketing events and seminars through the years, and many of them sing the same song: be innovative, think outside the box, and connect with consumers at the root level. But there is a deeper consideration to a brand marketing plan.

By Bruce Dugan | Marketing
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Jul
28

Customer Loyalty in Today’s Crowded Market Place

A couple of weeks ago at one of our business conferences, we had a panel discussion on customer loyalty. My friend, Sivaram Kuppaci thought customer loyalty does not exist in today’s ‘easy to switch’ digital era. We, as consumers, are spoiled for choice with business models where ecommerce giants are living off venture money giving […]

By The Editor | Marketing
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Jul
27

LinkedIn Profile Tips – Creating A Killer Profile

Linkedin is the social network for professionals. There are over 350 million LinkedIn users, about 187 million unique visitors access the website monthly, and it has a reach of over 200 countries and territories, so it makes sense to be on this social network if you want to connect with other professionals. In this article, […]

By Staff Writer | Marketing
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