The importance of a newsletter is something a company should never ignore. Traditionally, newsletters were published by churches, schools, clubs, societies, NGOs and government organizations to inform their subscribers about what’s going on.
Companies soon adopted this method as one of the most important means of communication and marketing. A company newsletter is published at regular intervals and usually contains news about upcoming events, the stock market position, recent success stories, and other facts and figures.
The past decade has seen a transition from print newsletters to e-newsletters. While it fulfills the general purpose of spreading important news about the company, the company newsletter is also important for these undeniable reasons.
Brings You Customer Focus
Publishing a newsletter brings you some much required customer focus. It is a good eye opener and strengthens your brand in the market. A company which publishes regular newsletters always has an edge over the one which doesn’t. The saying ‘out of sight is out of mind’ holds true. It is important to be noticed every now and then to be remembered by your customers.
Maintains Your Current Stakeholders
The most important stakeholders of a company are its share holders, its customers and its lenders. Having a regular newsletter gives your stakeholders a sense of trust in you. Knowing about the current status of your company will keep your shareholders happy, your customers satisfied and your lenders hopeful.
With e-newsletters in place, the whole concept has become more eco-friendly. It not only reduces the use of paper, it is also a cost-effective way of reaching out to the public. It also gives your company the credit and reputation of being eco-friendly!
Great Channel For Communication
Company newsletters are a great way to communicate with your customers, your shareholders, your competitors and the market in general. It contains some useful information for all sets of stakeholders. It’s a great way to communicate without having to get in touch personally!
There’s no specific audience for a company newsletter, unlike other marketing media. When you are marketing a specific product or service, you have to target a specific audience, which usually is current and potential customers. However, a newsletter contains some quality material for all groups of people. It speaks of your company; not just a product. It can be published to a larger audience without being irrelevant. The wider the reach, the greater the publicity.
Success Stories Do Wonders
Including a few success stories about your company can help instantly boost your brand. Many companies follow a practice of adding a letter from the CEO. Using facts and figures in describing your accomplishments also makes the readers trust your company.
Upcoming Events Lure Potential Customers
One of the most important parts of any newsletter is its upcoming events. A brief about your upcoming events makes your subscribers look forward to it. When news about your upcoming events reaches new subscribers, it might actually attract them.
The importance of a newsletter for a company is diverse. A company newsletter is a phenomenal platform to speak about your company and its achievements. However, a good newsletter is the one which holds useful and handy information for its subscribers, while stealthily selling itself.