E-commerce Marketing Strategies to Expand Your Business

e-commerce marketing

The year 2021 is a year of opportunities, particularly for eCommerce, as day by day it is gaining popularity. However, with the advancement and ease of doing business online, eCommerce retailers are facing competition like never before. Therefore it has become crucial than ever to have effective eCommerce strategies at your place.

Due to the COVID-19 pandemic, more and more retailers are heading towards integrating their business online. Thus, to create and expand your online business its imperative to employ the best eCommerce strategies this year and stay ahead of your competition.

Here are some of the best e-commerce marketing strategies:

Get Back Lost Sales Through Abandoned Cart Email Flow

Drafting abandoned cart emails can be difficult because you don’t want to sound desperate to secure the sale. But don’t think like that as they are crucial for a successful eCommerce business.

Now, it’s easier than you think to address abandoned cart emails. Instead of asking the customer to return and buy the abandoned items, you should focus on the reason behind their purchasing hesitations.

As per Klaviyo’s research, the most successful subject lines prompt the shopper that they “left something behind.”

Most companies support a three-part conversation while chasing abandoned carts:

  1. Assume the customer’s situation or acknowledge their hesitations
  2. Recognize the customer’s uncertainties but state what tell them why your product apart from others
  3. Make the closing sales pitch and hammer home a particular selling point on your product

The significant part about this e-commerce marketing strategy is that you can understand how much money you have made by sending one or two emails.

Invest in Data Feed Management Platforms

Customer data plays a crucial role when it comes to building effective eCommerce marketing strategies in 2021. So now the question is, how can you leverage the benefits of customer data?

With the help of software as a service (SaaS) platform, you can have a complete 360-degree view of your internal product data. From beginning to end, you can:

  1. Confirm your product listings actively on multiple stores
  2. Check for feed glitches
  3. Automate feed updates
  4. Handling product data such as clicks,  orders, costs, sales, etc.
  5. Optimize your listings
  6. Sync listings with new marketplaces
  7. And so much more!

Next, through the data feed management tool, you can speed up routine internal procedures, save time and money, and increase your sales.

Combine Product Structured Markup Language

Do you want to take your eCommerce to the top? It all begins with the proper structure and language!

If you need to implement more conventional marketing strategies, your company should consider adding structured markup language to your product pages.

It helps search engines index them correctly and allows the search engine to understand information on a given page.

Execute Google Shopping Ads

Google shopping ads

Source: Invitereferrals

Google Shopping Ads is one of the most successful e-commerce strategies and favorite among various online retailers in today’s time. This platform enables you to showcase related products before customers while they shop online.

Now you must be wondering how it works; Google Shopping puts the products at the top of the Google search result. If you do so, then these products are the first things buyers see while searching a keyword on Google. Also, whenever a user clicks on the ad, he is taken instantly to the product page. 

Attach Videos to Your Best-Selling Products

Videos can boost sales of your best products if you employ them precisely. We are saying this because of the stats on videos and eCommerce that we are listed below.

  • 89% of video marketers state video presents them a good ROI.
  • 83% of video marketers say video supports them with lead generation.
  • 87% of video marketers answer that video has grown traffic to their website.
  • 80% of video marketers state video has directly assisted boost sales.
  • 95% of video marketers intend to improve or maintain video spend in 2020.

You can ask influencers to share their review of your product in a video or film an informational video. Whatever the video content is, it will help you to boost your eCommerce.

Never Forget to Do Product SEO

product SEO

Source: Invitereferrals

Today, Search Engine Optimization (SEO) is vital for your product page. Make sure that you always add keywords to your product page; by doing so, your product will more likely appear higher in a search.

Also, keep in mind that it is not a one-day show, it requires consistent efforts, but it is worth your investment. Once you are done with your efforts, you don’t want to pay for every click on your website. Instead, secure your spot on the top search results by spending on smart SEO and content marketing.

For example, you can start with a title tag and meta description, including optimized keywords or a keyword-rich product description. But, whatever way you choose, you need to make sure that you use the right SEO keywords to create higher searches.

Apart from that, tailor your website to develop a structure that encourages SEO as well. For example, H1, H2, and H3 headings are an excellent way to build your website. It makes it simpler for a search engine to crawl through and index your pages.

Make It More Comfortable to Checkout With One Click.

Consider the customer’s pathway like a highway. Thus we want our customers to undergo the least traffic possible on their way so that they can make a purchase easily.

If anything slows down the customer, we consider it friction. But, unfortunately, friction is not good because every retailer wants to make their customer’s journey from point A to B as quickly and effortlessly as possible.

But you can reduce this friction by incorporating one-click payment programs like Apple Pay or Google Pay. It enables customers to order their items instantly and with minimal hassle.

Market Your Product on Amazon, Rakuten, eBay, and Others

Don’t limit yourself when it comes to online business, as restricting yourself means hindering new business opportunities. On the other hand, you can drastically improve your eCommerce sales if you expand your portfolio and extend your product to new platforms.

It’s much simpler than you think! Companies can easily sell licensed products on Amazon, eBay, or Rakuten with little to no change in the selling process.

Execute an Affiliate Marketing Campaign

Likewise, influencer marketing is another revenue-creating avenue for eCommerce brands.

To put it simply, affiliate marketing programs are commission-based programs, where an individual needs to promote your product but earns a commission for every sale they make for your site.

This kind of marketing can significantly enhance your eCommerce because you can easily track and record clicks to know who the strong affiliate marketers are.

Leverage UGC and Influencer Marketing

influencer marketing

Source: Invitereferrals

It is one of the common yet effective eCommerce marketing strategies as it will let you boost your eCommerce sales through influencers and UGC on social media and other platforms. Influencers will promote and generate content featuring your product in exchange for an incentive, while UGC is any content liked by users.

By employing this type of marketing, brand engagement and conversions usually increase and develop trust for your product among the digital community. Moreover, it works efficiently because user-generated advertisements tend to communicate better to average customers.

Additionally, don’t get confined to thinking you need a celebrity-level influencer to spark conversions. Usually, micro-influencers or accounts with low-level followers but good content create just as many conversions.

Sign Up for Review Generators Like Trustpilot

Do you know that 95% of shoppers consider reading reviews before making any purchase?

So consumer reviews are essential for your company. You can post positive reviews, but negative ones can become obstacles.

Programs like Trustpilot are important while trying to control and track customer reviews. Additionally, programs like this will encourage you to generate positive reviews to post on Facebook, Google, or Instagram.

These programs track and separate positive and negative feedback, so you can highlight the good and focus on fixing the bad.

Have Three to Four Nurture Email Drip Campaigns

Email drip campaigns utilize pre-written messages that are action or behavior-based. Additionally, they are automated. Today, personalization, or researching a customer’s buying habits and then customizing their interaction, is another vital email tactic for eCommerce brands.”

These emails are sequenced and carried following a specific action or behavior by the customer. They are most strong while used for onboarding, lead nurturing, or abandoned carts.

More particularly, lead nurturing campaigns have the main goal of nudging your customer to buy whatever you are offering. These campaigns are essential to your eCommerce business because they will drive customers who have considered purchasing to ultimately purchase.

Grow E-commerce Through Text Messages

Remember never to underestimate the ability of a mobile device. According to statistics presented by OuterBox, an approximated 79% of smartphone users made an online purchase on their mobile devices. This is a 17% raise from 2019!

With that being said, businesses can target and connect with relevant customers through text message marketing. Also known as SMS marketing, this method is a quick and reliable tool to combine with your eCommerce strategy in 2021.

One of the significant benefits of sending a text message to customers is personalization. That’s right; you can personalize every message and create a genuine relationship with your clientele. People enjoy feeling valued and recognized, and text messages can achieve this goal.

Finally, here’s the most useful part: you can also send order updates, coupons, discounts, information on forthcoming sales and new products, and boost reviews, all through simple text.

Issue Coupons Regularly

Did you know you can quickly improve your eCommerce with coupons? By offering discount codes to your customers, you prompt them to make purchases.

For instance, allow “First Time Discounts” to new customers. These on-the-spot discounts are an excellent way to turn a first-time customer into a conversion. But, more importantly, it is a chance to integrate them into your brand.

Furthermore, first-time discounts enable you to accumulate customer emails and add them to your email marketing subscription list. Thus, email marketing, while a more traditional method, is still a powerful one!

Giving these coupons often, particularly over email, leads to more recurring customers. Additionally, vouchers make for a great incentive to translate a new customer.

Launch a Referral Program

A referral program is a great way to attract customers to your products.

You can ask your existing customers to share referrals further and offer them an incentive in return. It will create a win-win situation for both of you.

Rounding It All Up

In this blog, we have discussed a lot of eCommerce marketing strategies that can help you boost your sales. Make sure you use these tactics as all these are proven and effective for online businesses. Also, don’t forget to consider referral program software as it helps you track every activity of the referrals.

Author Bio

Shivani is a content writer at InviteReferrals & NotifyVisitors. She writes SEO articles, blogs, and guest posts for businesses to improve website ranking on SERP. She follows a balanced approach for the quality of content and its marketing. She loves to do creativity, although she had an English major in her graduation


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