With more and more businesses deciding that 2014 is the best year for them to start working on their online presence, those who want to stay ahead have a lot to think about when it comes to standing out from the crowd. While you may have paid a team of experts to design your site, so did all of your competitors, which means all you’ve done is level the playing field. Don’t get me wrong, you don’t need to spend millions to beat other firms online, but you do have to stay up to date with the most recent trends and advancements.
Responsive web design basically means ensuring your site is displayed correctly no matter while device your visitors may be using, and this is one of the areas where you might be able to gain the advantage. You’ll know from browsing sites on your own phone, that some just don’t fit the bill, which is precisely what you need to work on. Your site needs to look smart, simple and easy to use, no matter which piece of technology people are using.
Still not convinced? Here are three reasons why this is a good idea….
1. Ease of management
If your web design isn’t responsive, you’ll almost certainly have to run a separate mobile site to ensure you don’t miss out on lots of traffic. While this will do the job well enough, it means you need separate SEO strategies and such, which could incite a vastly increased expense. Opting to have a responsive site designed may cost a little more than you’d otherwise expect to pay initially, but it will definitely make your life easier.
2. Huge surge in mobile traffic
Ten years ago, having a mobile and tablet friendly website didn’t really make that much difference, as many people were yet to purchase smartphones. However, the amount of traffic coming from mobile devices has surged significantly since then, with many experts predicting almost 50% of internet usage will come from small handheld devices like this by the end of 2015. That means, failing to build a responsive website could half your target market, and thus half your potential for attracting new customers and making a profit. Luckily, there are many respectable firms that deal with web design in Liverpool, Manchester, and about every other major UK city.
3. Google Recommends Responsive Designs
At the current time, Google has almost a 70% market share of the internet search world, and so when they tell you to do something, it’s a good idea to pay attention. The people who work for this industry giant have been monitoring traffic and looking for trends ever since they joined the internet in 1998. This means they know exactly what’s going to happen in the new future, and always offer excellent advice to site owners ahead of time. Google say more and more of their searches are coming from mobile telephones, and so those running websites need to pay attention and make changes immediately.
So there you have it business owners. Now you understand exactly why you all need responsive websites, what’s stopping you from giving your designers a call and setting the wheels in motion? I guarantee you’ll notice the difference within only a couple of months.
Good luck!