Augmented Reality technologies have long been around, but with the popularity of hand-held devices, they’ve become powerful marketing tools. They enable marketers to create interactive experiences that bring their products or message to life in new, exciting ways.
Because AR tools enhance real-life customer experiences, they help facilitate decision-making and shorten the sales funnel projection. Thus, they’re an effective way to influence customer behavior while providing them with a unique, engaging experience.
In this article, we will first explain what Augmented Reality is and when it started. Then, we will proceed to its benefits and suggest ways to use AR technology in your marketing campaigns.
What Is Augmented Reality And How Has It Developed?
Augmented Reality (AR) is a technology that enables users to interact with digital content in their physical environment. By overlaying digital information on the user’s view of the real world, AR creates an interactive experience that allows for more engaging customer interactions and decision-making. It has been around since the 1960s but its recent surge in popularity can be attributed to hand-held devices such as smartphones and tablets.
The first attempt at Augmented Reality dates back to 1968 when Ivan Sutherland developed “the Sword of Damocles”, a head mounted display system which could project 3D objects into the user’s field of vision. The technology was met with little success due to its bulky size, lack of computing power and high cost. Despite this setback, it paved the way for further development in AR over time.
In 1992, Louis Rosenberg created Virtual Fixtures which used augmented reality techniques including optical tracking systems and data gloves in order to create virtual images within a workspace environment. This marked an important milestone as it demonstrated how practical applications of AR could be made outside of just entertainment purposes. Since then there have been significant advances in terms of both hardware and software which have made AR far more accessible and cost-effective.
Over the past decade, Augmented Reality has become more popular than ever because of the spread of lightweight Wi-Fi devices like smartphones. This has allowed for easy access to AR technology by a wide range of consumers, making it a viable option for marketing campaigns. With the rise of 5G networks, there is no limit to the possibilities that can be achieved with AR technology.
What Are The Benefits of Augmented Reality?
Augmented Reality (AR) is a rapidly growing technology that has many applications in marketing and beyond. In this section, we will discuss the benefits of using AR technology in your marketing strategy.
It provides marketers with the opportunity to create interactive experiences that engage customers in ways never before possible. AR-based campaigns can be designed to incorporate video, audio, graphics, and other interactive elements that bring products or messages to life and encourage customers to explore further. This leads to increased brand loyalty and a shorter sales cycle.
Improved Customer Insights
AR also provides marketers with valuable insights into customer behavior. By tracking user interaction with digital content in real time, marketers can gain an understanding of how customers are interacting with their products and services. This data can be used to inform marketing strategies and tailor campaigns to the needs of their target audiences.
Augmented Reality can also help marketers reduce costs associated with advertising and promotions. By providing customers with an interactive, immersive experience, AR-based campaigns can reduce the need for expensive print advertisements or in-person events. Furthermore, AR can provide an alternative to traditional methods of customer engagement, such as mailers and postcards.
Enhanced User Experience
Finally, AR enhances the user experience. By utilizing AR technology, marketers can provide customers with a more immersive and engaging experience that encourages them to explore further. This leads to increased conversions and higher levels of customer satisfaction.
7 Ways To Leverage AR In Your Marketing Strategy
- Increase customer engagement
- Enhance print advertising
- Create interactive packaging
- Increase online sales
- Improve customer service
- Provide training for employees
- Increase brand awareness
As Augmented Reality (AR) technology becomes more accessible, marketers can leverage it to better serve their customers. Here are seven ways you can use AR in your marketing strategy to increase engagement and drive sales.
1. Increase Customer Engagement
One way to leverage AR in your marketing strategy is to increase customer engagement. AR can be used to create interactive experiences that will capture the attention of your target audience. For example, you could use AR to create an interactive game or quiz that customers can play in your store. This would not only increase customer engagement, but it would also provide you with valuable data about your customers’ preferences and interests.
2. Enhance Print Advertising
Another way to leverage AR in your marketing strategy is to enhance print advertising. You can use AR to bring your print ads to life and make them more interactive. For example, you could use AR to create a virtual showroom that customers can explore when they scan your ad with their smartphone. As a result, you will allow them to learn more about your products before making a purchase.
3. Create Interactive Packaging
You can also use AR to create interactive packaging for your products. This would allow customers to scan your packaging with their smartphone and see a 3D image of your product. This would be a great way to give customers a preview of your product and increase the likelihood of them making a purchase.
4. Increase Online Sales
Another way to leverage AR in your marketing strategy is to increase online sales. You can use AR to create an immersive shopping experience that allows customers to virtually try on products before they buy them. This way, you will reduce returns as customers would be able to ensure that they are buying the right size and style of product.
5. Improve Customer Service
You can also use AR to improve customer service. For example, you could use AR to provide step-by-step instructions on how to assemble or use your product. This would be a great way to reduce customer support calls and increase customer satisfaction.
6. Provide Training for Employees
Another way to leverage AR in your marketing strategy is to provide training for employees. You can use AR to create simulations that employees can use to practice their skills without having to put customers at risk. Also, this way you will reduce training costs as employees would be able to train at their own pace.
7. Increase Brand Awareness
Another way to leverage AR in your marketing strategy is to increase brand awareness. You can use AR experiences or games as part of a wider marketing campaign that includes traditional media such as television or radio advertising. This way, you will be able to reach a larger audience and increase brand awareness.
All in all, augmenting reality has revolutionized the way brands deliver their message and customers interact with products and services. When implemented correctly, AR can lead to increased engagement, improved customer insights, enhanced experiences, reduced costs, improved customer service and training for employees as well as increased online sales and brand awareness. The possibilities of this technology are truly exciting – so don’t be afraid to start experimenting with it!