Top HR Trends in 2021 for the New Normal Work-Life

HR trends

It is time to run life normally as before the pandemic called COVID-19, but many still think about the safety measures at the working premises and it is not at all wrong to think about the security of an individual and their family.

In this report, we are going to talk about the new HR trends that are necessary to look after re-opening the organization.  

The human resource department of an organization works as the breathing system of the body; without the HRD, the business cannot survive in the highly competitive market. It is essential for the human resource admin to be able to adapt to the changing times and review some rules and regulations affecting the workforce and the working premises.

What Are the Top HR Trends for New Normal Life?

It is natural that before resuming the job like before, employees must think about them and their family. Simultaneously, the company also needs to think about the employees and their safety from the coronavirus.

The HR process is totally different before the pandemic, during the lockdown, and after re-opening the company. Thus, the following are some HR policies that each human resource department needs to consider before re-opening the workplace like before. 

Make Employee Well-Being In Top Priority

As we know, employees are the real asset of an organization. Thus, at the time of re-opening the company, their wellbeing is in top priority.

The human resource department of the company must have to take precautions before re-opening the working premises. They have to sanitize the whole place and must have to make a rule of wearing a mask and use personal sanitizer in a working area. They have to arrange a sitting position for the employee according to government norms. Like as per section 144, a meeting of more than four people is prohibited; apply these types of laws for the safety of the employees.  

It is essential to take care of the employee’s health as they are the one who works hard for earning a profit, and if the working premises affect their health than it hurts the whole working cycle. 

Accelerate Workplace Transformation

Transform the white paper working environment into the digitized one. Because as the coronavirus spread with touch also, the white paper may be the cause of infection of the same. Thus, it is necessary to use the automated internet-based application/software to eliminate the panic of COVID-19 disease. Also, digital technology reduces the workload and increases the productivity of the employee, so implementing the technological enhancement is worthy for the profitability of an organization. 

Also, workplace transformation increases the goodwill of the firm, which attracts potential customers and increases the profit ratio of the company. 

Invest In Mental Health

Investing more in the mental health of the employee is worthy of the growth of the company. Due to the lockdown because of COVID-19, some employees felt stressed, the reason is only family and financial conditions, and at that time, it may be hard for them to come into the new normal working life. So, watching their comfort and the mental situation is a duty of the human resource department of the company. 

For increasing employee mental health, the human resource department arranges a small get-together with social distancing in the time of COVID-19, which also improves their performance. 

Re-Engineer and Transform Corporate Learning

It is obvious that employees may forget the rules and regulations of the company because it was such a long term. When they used to work from their place, they did not need to follow some rules as they did at work premises. Thus, re-engineering and transforming the laws and regulations and also the learning sessions is essential. That helps them to enhance their performance. 

The human resource department must need to re-engineer the rules and regulations that are easily acceptable by the workforce. For example, after re-opening the business like before, if they suddenly increase their working hours to reach the expected goal. So it might be unacceptable by the employees, and it also reduces their performance. Instead of the sudden changes, it is advisable for them to make the changes slowly and gradually.  

Watch the Retention of the Employee

Employee retention is essential because it affects the goodwill of the firm. After re-opening the company as before, it is essential for the human resource department of the company to motivate the employees. In the worst situation of COVID-19, when everyone needs excellent talent for their company, the employees also need a good and winsome working experience. Thus, both need each other, so here, retaining the employee may increase the profitability of the company. Following are some retention strategies that help employers to hold the employees for a longer period of time.

  • Implement a flexible working hours schedule that also increases employee productivity.
  • If they don’t want to join the organization again, allow them to work remotely with specific terms and conditions. 
  • Do not increase their workload suddenly.
  • Apply relaxed attendance policies for some period.
  • Re-train and cross-train employees.  

Check the Business Analytics

Business analytics is essential to know the growth of the business. It will help you to know about the growth of the business before lockdown, at the time of lockdown, and after the lockdown.

According to the analysis report, they have taken the necessary steps to enhance the business. Following are the importance of the business analytics after the COVID-19 pandemic; 

  • It must align with the priorities of the business.
  • It clarifies that the functional working areas are not as rigid as you thought. 
  • Your organization is more agile than you think. 
  • Decision-making that affects the business as a whole is essential to implement slowly and gradually. 
  • Data analytics tools are easy to use and effective also.
  • Technological enhancement changes the business scenario like never before. 

Hygienic Working Environment

Hygiene is the topmost priority after re-open the company. The HR department must have to sanitize the working place after working hours and before if. They must have compulsory masks on working premises and eliminate direct contact with each other. 

It is essential to maintain hygiene in the workplace to reduce transmission of coronavirus; thus, the human resource department must have to provide written hygiene policies to the workforce, and if any one of them does not follow the guidelines, then they must have to take strict actions because it affects the health of others too.  

Expand Security System

The company needs to expand its security measures after re-opening the firm. They must have a compulsory daily temperature checking system before getting entry into the working premises. They have to arrange awareness sessions about how to work during the pandemic and how to take self-security measures for the workforce. Following are some security areas that must be watched by the HR manager for the betterment of the employees and working premises too;

  • Ensures that each one of them follows the written protocol to reduce the transmission of the COVID-19 virus.
  • Ensures that all employees follow the rule of social distancing 
  • It is essential to sanitize the workplace daily, make sure that employees clean their desks on a daily basis.
  • Make sure that they do not use paperwork because one small mistake might be injuries to the health of the whole workforce. 

Employer Branding Strategies

There are five main steps to enhance the employer branding strategies, and that is as follows,

  • The first and foremost step of branding employee strategies is ‘to set a goal. That reduces the hiring cost, attracts the most knowledgeable applicants, etc., that helps the business to grow. 
  • The next step is to identify the candidate’s persona. According to the characteristics of the applicant, the human resource department judges the candidate and chooses the best one. 
  • The next one is to define the employee value proposition (EVP), which clarifies your strength as an employer, which means which characteristics as a manager you have that attract the employee to work effectively. 
  • After that, you have to select a channel that helps you to promote your brand. 
  • The last step is to measure the result of the same. 

According to the above steps, we can say that the employer branding strategies are not that easy to enhance. It consists of the process; if the employers follow the process professionally, then they will get the benefit from the same.  

Re-Training Sessions

After re-opening the firm arranges a re-training session for the existing employees is essential. Because while they were working from their house, they did not use to follow such rules of the company. After re-training sessions, they will work according to the company’s norms. Thus, the retraining sessions are important. 


From the above discussion, we can say that, at the time of implementing the remote working model for the employees and after the reopening the working life as before, the human resource department of the company needs to take some precautions to enhance the productivity of the employees and profitability of the business. 

Author Bio:

Shubham Joshi is an experienced content marketer at FactoHR. Passionate about training and development programs, he is always ready to help colleagues and customers by representing concrete ideas and methodology. Beyond work, he is well-equipped with problem-solving abilities.


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