Within a few years of its launch, Quora gained much popularity as a Question & Answers network. Quora, developed by two Facebook employees in 2009, is a website designed to bring together people from around the world with an aim to share knowledge of all kinds.
Ask any question! In return, folks using Quora get answers from experts in the related field.
What Makes Quora Different?
Why is Quora different from other Q&A websites? The personalized touch that Quora stretches and the people who participate in the knowledge transfer! Even Mark Zuckerberg and Hillary Clinton share their views and answer questions on the site.
Quora stands out from other Q&A websites with the personal trace that it extends. Questions are read by real individuals, who take the effort to answer your questions specifically. This personalized approach is another feature that makes Quora stand out from other sites.
Quora for Business
Recently, the trend of promoting businesses on Quora has emerged. Businessmen use Quora as a way to reach out to huge audiences and speak of their businesses. It helps to build strong communication networks too! No smart entrepreneur wants to miss out on that.
Now, I will express the few reasons why Quora is the best platform to promote one’s business.
Your Business Gets Exposure
One thing that businesses look for is an increased exposure to our activities. Having social media accounts gives you the necessary exposure by letting people around the world know who you are and what you do. Quora has over 1.5 million followers. Being on Quora exposes you, and your business, to millions of data-thirsty folks.
You Get Ideas for Your Blogs
The fundamentals of Quora are its questions and answers. You can track trending questions and get excellent ideas for your blogs. Also, with the help of the answers shared by people, you can develop a well thought out article and post it to your blog.
What’s trending on Quora is also trending everywhere else. Once you have posted an article on your blog, you can answer a similar question by reposting your blog on Quora or providing a link to your blog on Quora in response to a similar question. Double the benefits!
An Effective Profile Helps
Your profile will be seen by millions; it is your face. Make sure it is worth seeing.
An interesting bio that tells people who you are, what you do and what are your areas of interest are will get the right people to come to you for answers to their questions. Be precise and true. Avoid fake identities and briefly describe your business and the products and services that you deal with.
Participate in Hot Discussions
One quick way to gain attention is to participate in hot and trending discussions. Know which questions are attracting most of the audience. Provide your valuable input, suggest ways to modify previous questions and ask genuine and intriguing questions related to the topic of discussion.
People will notice your active participation and will be grateful for your input. This is one phenomenal way to get noticed on Quora!
Asking Questions Will Crack Most of Your Hitches
Quora is a vast questionnaire and you can get answers to most everything. There are several experts out there who are willing to answer your questions devotedly. Ask questions that bother you.
It can be a business-related issue, a management decision that you are unable to tackle, or queries regarding a technological advancement to be implemented in your business. Initiate discussions and get answers to all your business-related queries to help you run your business more efficiently.
Not Over-Promoting Is the Key to Promote
Quora is a question and answers network built with an aim to share knowledge. Not over-promoting your business is the key to moving ahead.
If you want to take up intense marketing, Quora is not the place. Write engaging content, share your expertise in the exact fields and keep doing it regularly; you are bound to promote your business without making it feel like marketing.
A business is driven by ideas and Quora is a grand way to share the required knowledge. Quora can help foster a sense of belief, status, and recognition to your organization.