Digital products have less overhead than other items and can be automated to perfection, allowing you to make money while you sleep.
However, to make this system work for you, you must handle your branding in a way that creates winning strategies. The sky is the limit for your company’s growth and revenue potential when you not only create digital products but use them to drive further business.
The Web 2.0 climate of today has evened the playing field for small businesses that are looking to gain some traction. Through marketing, content creation, and strategy, you can hold your own among any business in your field while carving out some brand equity for your company.
To learn a bit more about how you can compete and reach new clientele on your terms, read on.
Create a Detailed Plan For Next Year
Though it’s never too early to start planning, you can’t create a plan that will account for absolutely everything that will transpire this year. Therefore, you need to deconstruct your master plan into much smaller pieces that are a lot more feasible and measurable.
To do this, create small short-term goals for each month in the following year and focus exclusively on them. This will allow you to stay constantly motivated by giving a sense of achievement every time you tick one off your bucket list. They could be anything ranging from increasing the number of your total social media followers to getting your hands on brand new demographics. Though these might appear somewhat small at first, they quickly add up, and by the end of the year, you’ll see the full results of your mini-campaigns.
Forge Some Relationships in Person
This might sound counter-productive in a Web 2.0 world, but an in-person marketing strategy needs to be just as solid as your online marketing. In fact, they can work in accord with each other when executed properly.
For instance, you can use social media to coordinate and join meetups that allow you to place faces with names in person. This gives you a chance to cultivate your personality and figure out what you can do to reach people and build a rapport. You will be more clear in your approach and message when you’re accustomed to communicating with people.
Since you’re working to build a brand, speaking engagements can be an excellent tool to add to your repertoire. Not only does this give you a chance to practice speaking to audiences, but this also offers an excellent monetization opportunity that can be quite lucrative.
Working on these relationships builds serious brand equity in your industry and allows you to set yourself up with new and unique opportunities.
Embrace AI to the Fullest
It’s a simple fact that AI is here to stay. If you want to capitalize on it, learn the best ways to incorporate it into your marketing efforts.
You can use artificial intelligence tools to gain insight into your customers and create the strategies that will reach them. It streamlines the way that you find your customer base and can help you increase your reach with far less effort. By making AI a foundational piece of this puzzle, your small business will stay in the game.
Use the Best Product Photos and Graphics
Digital products are inexpensive to make, but this doesn’t mean they have to look cheap. There are several tools at your disposal that you can use to create graphic-rich, well-designed finished products. Decide on whether you want to handle your camerawork in-house or outsource it to expert product photographers.
Regardless of what you choose, make sure to get another set of eyes on your products so that you’re avoiding typos and making the best artistic decisions in terms of color and layout. In terms of product listing, make sure the photographs don’t fade or blend into the background.
Pro Tip: Reach Awareness
If the initial target is to reach as many people as possible, independently from their specific profile in order to spread the word and reach a certain amount of awareness, you can select easy articles that people like to share: lists, quizzes, success stories, odd facts, infographics, statistical data…
Usually, highly visual content performs better in this case, and people will help you achieve visibility by sharing your content.
Invest in Content Hubs
Content Marketing, Blogging, and SEO have proven to be the evergreen ANSWER irrespective of your targeted geography, business size, and industry.
Almost every industry leader learned the hard way how to market their website and services.
According to Kissmetrics, a content hub is a one-stop destination where internet visitors can access any type of content relevant to your business that is branded and curated. While people often conflate content hubs as merely blogs maintained by businesses to market their products and reach out to consumers, an effective content hub should ideally transcend that.
- Content hubs draw internet traffic and engage with potential customers in the long run.
A content hub with great SEO strategies and well-curated content to back it up will score high on the search engine leaderboards—this means improved internet traffic flows to your site and potentially more conversions.
By tying in social media sharing functions, readers can share content with others on social media networks. Startups can also throw in catchy call-to-action (CTA) to get readers to sign up with a service or attend an event. All these lead to greater engagement with site visitors, creating a vibrant online community that will indirectly help to bolster brand influence.
- Content hubs enable you to track and customize the visitor experience to best suit your business needs.
Perhaps the greatest difference between marketing on a social network versus your content hub lies in the visibility of traffic flow. Social networks are in constant flux – unilateral changes in algorithms used by Instagram and Facebook have been radical game-changers for which businesses rely heavily upon for advertising.
- Content hubs provide a more intimate “face” to your otherwise detached business.
Content hubs provide a shared space for staff, consumers, and experts relevant to your business to interact. Consumer queries may be handled “live” by a team of content managers, and professional advice or personal recommendations can be made as well.
By letting consumers know that they are interacting with real human beings rather than generic, faceless query bots, you will create strong brand loyalty that goes beyond the business transaction.
- Content hubs offer a great and cost-effective way to reach out to multiple consumer bases.
Tailoring your business to a new group of consumers can be a costly move—different consumer demographics have different tastes and preferences and react to various media differently. Promoting your content via a diverse combination of audio-visual and written media enables you to utilize your content hub as a sort of highly dynamic and flexible forum to appeal to broader demographics. Nonetheless, not all consumers will find this appealing, such as the less tech-savvy elderly.
Visibility Is King
No matter how you slice it, you need to do everything you can to make your brand as visible as possible. This requires a mix of engaging branding, nuts, and bolts SEO, and consistency.
For instance, the more you can get on the first search engine results page (SERP), the easier it’ll be for you to turn these impressions into conversions. You will want to look into link-building strategies that will give you high Domain Authority (DA) and Google search rankings.
By staying on top of your visibility, you greatly increase your branding potential. Since your public trusts your web presence and the stability of your site, it increases the equity of your small business overall. Google visibility is the measuring stick for your company’s marketing effectiveness, so staying on top of this will bode well for your future growth.
Offer Incentives for Buyers and Loyal Customers
Creating the right incentive or sales funnel will go a long way when it comes to your digital product rollout.
Going about it with some strategy will bode well for you. Since you will typically be sending your products out via third-party e-mail lists or shopping cart services, use those that offer you some analytics. Understanding the demographics of your buyers will go a long way toward helping you reward those that shop with you consistently.
You can also create a tiered shopping experience in which premium customers receive greater incentives.
In Conclusion – Align Your Team for Wins
It absolutely takes a team effort for you to get the most out of your digital product efforts. Mix and match the roles of your professionals, making sure to play to their strengths.
For instance, you can have some people in charge of strictly analyzing data to hone your marketing strategies. Another team can be responsible for the writing, production, or creation of the products, while another provides editing and quality control.
Since these teams work in concert with one another, you will be better able to create winning solutions that will help you during any product branding.