Social media is more than just a way to connect with people, friends, and family. It has become a valuable asset for businesses, both large and small. Did you know that there are over 3.8 billion social media users worldwide? You will certainly find a target audience somewhere in those billions of Instagram, Facebook, YouTube, Twitter, and TikTok users.
And leveraging social media to grow your business isn’t all that difficult if done right. From creating video content for social posts to tapping into influencer marketing, let’s take a deeper look at four creative ways to grow your business with social media.
1. Tap Into Your Target Audience With Influencer Marketing
If you want to reach your target audience easily, social influencers can make it happen. Influencers already have the loyal followers your business wants, and these followers hang on every recommendation their favorite influencers make.
This is a must-do for businesses that want to grow. Tapping into influencers via influencer marketing is pretty simple. You can find influencers in your industry and niche by utilizing influencer marketing platforms. They are incredibly useful for businesses due to the tough task of outreaching to influencers. Influencers are flooded with offers daily and might overlook a quality brand due to the number of outreach emails they receive.
There are best practices to ensure your business gets maximum ROI when utilizing influencers. For example, you need to have specific goals for each influencer marketing campaign, such as raise more brand awareness or increase traffic to your product pages.
And don’t count out influencers with a smaller follower count. Micro-influencers with less than 50,000 followers can have greater value to a business than say a celebrity influencer. This is because a micro-influencer has more sway over his or her audience. The relationship is built up over the years of content and engagement the influencer has created. Plenty of followers will discredit an influencer if they promote low-quality products or brands that have a poor reputation. The right influencer will be hesitant about working with a brand as they want to keep the relationship with their followers strong.
2. Tell a Story and Set Your Business Apart From Competitors
Everyone loves a good story, and sharing your business’ story via social media can have a massive positive impact on growth. Chances are, your brand is not one in a million, and that’s not a problem. If you position your brand correctly and get your story out to the masses on social, you will set your business apart from competitors.
This has a lot to do with personal connections. Most consumers want to buy products and/or services from brands they can connect with on a personal level. A story can help trigger the emotional connections needed to serve up that confidence to buy.
What should your brand story be about? This is the easy part. Telling your brand’s story is all about being genuine and real. If you started a running shoe business because you lost 150 pounds running, but needed to find an affordable and more comfortable shoe in the process, that’s a compelling brand story consumers will get behind.
3. Provide Real Value to Your Audience Before Selling on Social Media
This is one of the most creative ways to grow your business with social media. With so much noise on social from businesses, it is important to provide real value before asking for anything in return. If you give consumers value via social content, you never really need to ask for anything, consumers will buy from the business anyway.
What does this mean exactly? Instead of the traditional marketing spam, like “Get 20% off with promo code DEAL20,” give social media users actionable, informative content they can walk away with.
Let’s say you have a plumbing business in Los Angeles. Instead of the usual social media noise, serve up “how-to” posts on Instagram, Facebook, Twitter, LinkedIn, and other social channels. Giving social media users tips for DIY fixes provides real value.
And don’t worry, you won’t lose business doing this, because those who will buy your product or service normally will buy it regardless if they can make or do something themselves. The trust that is built through these types of content is immense. A plumber willing to help those without charge is a rarity in certain business niches so trust being built is essential. Providing top quality services will help retain the customer but getting them to schedule the appointment is the first hurdle.
4. Create Video Content for Your Social Media Posts
The above creative ways to grow your business with social media can all be exponentially enhanced via video. Video content is the most wanted content form on social media. Sure, social users still read text posts with an image, but videos deliver the engagement and conversions your business needs to grow.
92 percent of marketers agree that video is the most important part of their marketing strategy. And when it comes to social media, video content is an absolute must-do.
You can employ the power of videos in several ways too. Influencers you have partnered with can do unboxing videos of your product. You can create a very compelling brand story video that can be used for social media, as well as other online outlets. Video can also be great for providing real value to your social audience.
Is Your Business Effectively Using Social Media to Grow?
This is an important question to ask. If your business is not tapping into social media to grow, you need to take a look at how you can use this valuable asset to the max in your marketing strategy. Promotion through social media can expand the reach a specific piece of content or product advertising has. The best aspect of these platforms is that they are free unless you want to boost a post on Facebook or promote it via Instagram/Twitter. Are you having success using social for your business? We want to hear what works for you.