Mapping Out the Distribution Process for Your Brand
The internet has helped people turn ideas into reality. With a wealth of information at our finger tips, almost anyone can start up their own business. Some fail and some are extremely successful. Although sales and marketing might be considered to be one of the most important parts of a business, let’s not forget distribution. […]
Stop Looking Like Everybody Else. Brand Yourself!
A mid-sized business in the Washington D.C. area branded itself as the Project Management Company. The truth is that hundreds of companies within 25 miles of the Nation’s Capital routinely provide project management services to government agencies, many of them as effectively and at lower cost. But this company clearly communicated to customers and employees […]