business strategy

Sep
26

How to Choose a Pricing Strategy for your Small Business

A pricing strategy is a model that a business uses to value its goods and services. It is a part of marketing and sales strategy, and greatly influences the performance and success of a business’s products in the market. Having a proper pricing strategy is the difference between increasing market share and slowly losing it. […]

By Guest Writer | Business
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Jun
21

5 Signs You Need to Innovate

Innovation means coming up with something that consumers never knew they needed. Innovation is usually equated with the invention of new products. However, innovation is a much wider term and an invention is just a part of it. It is not just about new products or services; it is also about a unique process or idea; a […]

By Shweta Sharma | Most Popular
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