Harnessing the Power of Customer Advocacy: Building a Loyal Fanbase
In the dynamic landscape of modern business, customer advocacy has emerged as a cornerstone of success. The concept of customer advocacy goes beyond traditional marketing and focuses on empowering satisfied customers to become enthusiastic advocates for your brand. These brand champions not only contribute to a positive brand image but also play a pivotal role […]
How To Build A Customer Loyalty Program
Building up a good customer loyalty program takes time and commitment to delivering exceptional service to your returning clients. Many business owners make the mistake of investing most of their efforts into attracting new, first-time buyers. This leaves little room for marketing initiatives that nurture customer retention. After all, loyalty, as well as high-quality products, […]
Should You Ever Fire A Customer?
All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Back in business school, more that a decade ago, a professor asked us “Should we ever let go a customer?” At the time, I didn’t understand the question because […]
Customer Loyalty in Today’s Crowded Market Place
A couple of weeks ago at one of our business conferences, we had a panel discussion on customer loyalty. My friend, Sivaram Kuppaci thought customer loyalty does not exist in today’s ‘easy to switch’ digital era. We, as consumers, are spoiled for choice with business models where ecommerce giants are living off venture money giving […]
