How To Build A Customer Loyalty Program
Building up a good customer loyalty program takes time and commitment to delivering exceptional service to your returning clients. Many business owners make the mistake of investing most of their efforts into attracting new, first-time buyers. This leaves little room for marketing initiatives that nurture customer retention. After all, loyalty, as well as high-quality products, […]
Should You Ever Fire A Customer?
All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Back in business school, more that a decade ago, a professor asked us “Should we ever let go a customer?” At the time, I didn’t understand the question because […]
Customer Loyalty in Today’s Crowded Market Place
A couple of weeks ago at one of our business conferences, we had a panel discussion on customer loyalty. My friend, Sivaram Kuppaci thought customer loyalty does not exist in today’s ‘easy to switch’ digital era. We, as consumers, are spoiled for choice with business models where ecommerce giants are living off venture money giving […]