Should You Ever Fire A Customer?
All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Back in business school, more that a decade ago, a professor asked us “Should we ever let go a customer?” At the time, I didn’t understand the question because […]
How to Profile Your Customers?
Great marketers understand their customers and help create products suitable for them. Customer profiling is important and it can assist in pinpointing the customer group most likely to utilize your products or services. Why Customer Profiling is Important? Building customer profiles help in: Better communication Finding great opportunities Identifying niches with low competition Increasing profits […]
4 Ways to Ensure Customer Loyalty
When looking at large businesses and the key players in your industry, something will become apparent – retaining customers and ensuring their loyalty is what they do well. Small businesses are built on the loyalty of their customers, just as businesses can be broken by customers that take their business elsewhere. There are a few […]
