digital marketing


Big Data and Digital Marketing: How Are They Connected?

Big data refers to a collection of any information, including insights. It consists of all the data in huge volumes and is used by marketers to check on their sales and customers. It is too large and complex and cannot be managed by several management tools, especially traditional data tools. Big data is also a […]

By Guest Writer | Marketing

 How AI Is Changing the Trends of Digital Marketing

Currently, Artificial Intelligence, as a technology, has become the buzzword. Since its inception, it has made a significant impact on consumer products and how the brands interact with the customers. With the current situation of the pandemic in mind, the growth of AI in the field of digital marketing is enormous.  What Is AI? The […]

By Guest Writer | Marketing
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