Signs Your Marketing Strategy Needs a Major Overhaul
Creating a marketing strategy in the 21st century is a tricky business. Gone are the simplistic days when a marketing team had a limited number of communication channels to choose from. The advent of online marketing, in particular, has introduced a slew of new marketing options for large and small businesses alike, from website optimization […]
6 Must-Haves Every Business Developer Needs
Surely, you’ve thought more than once about developing your own business but you are not sure where to start. You think building a business is expensive and definitely not a one-man job. Technology today allows entrepreneurs to start their own businesses on a budget and their own until they have the possibility to expand. Let’s […]
How to Optimize Use of Your Restaurant POS
Often, restaurant owners take restaurant point of sale (POS) systems for a cash register or a tool that only accepts payments. However, having this attitude toward POS limits efficiency and growth. If used to its full potential, a top-tier POS system can transform a restaurant and drive its success. A reliable POS system facilitates everything […]
Marketing Trends Every Entrepreneur Needs to Know About
Marketing is a continuous business process; you don’t just promote your brand only once and be done with it; you have to continually cultivate your marketing efforts to reinforce your brand authority and presence. This inherent nature of marketing presents a problem to many entrepreneurs, business owners, and marketers in keeping up with market trends […]
5 Reasons You Need Account-Based Event Marketing
Account-based marketing is on the rise across industries – the majority of companies plan on implementing it within the next year, and for good reason. It has proven to be immensely successful in almost all fields, as it allows taking a more personalized approach to relationships with clients and provide customized solutions that deliver the […]
Importance of Marketing in the Finance Industry
Regardless of the industry that your business is operating in, marketing should be considered as an important aspect of your overall strategy. The sheer mention of the term “marketing” is often associated with “fluffy” practices like nice photography, but in actuality it is such an imperative part of your operation. Afterall, marketing is essential if […]
Email Marketing Has Died: The Myth Busted
The very existence of mankind depends on the fact that we cannot survive without communicating with one another. Over time, hundreds of ways of communication have been invented. During times of war, we saw pigeons and ravens being used as messengers, carrying news back and forth over enemy lines. It was only later that “the internet” […]
When Is It Best To Outsource Your Marketing?
Marketing is the soul of every business and the success of every business largely depends on its marketing. If your marketing does not feel like marketing to the customer, you have mastered the art. Every business knows that hiring a third party for marketing will pay rich dividends. An outsourced marketing agency will work solely towards achieving the entire […]
