Big Data and Digital Marketing: How Are They Connected?
Big data refers to a collection of any information, including insights. It consists of all the data in huge volumes and is used by marketers to check on their sales and customers. It is too large and complex and cannot be managed by several management tools, especially traditional data tools. Big data is also a […]
Signs Your Marketing Strategy Needs a Major Overhaul
Creating a marketing strategy in the 21st century is a tricky business. Gone are the simplistic days when a marketing team had a limited number of communication channels to choose from. The advent of online marketing, in particular, has introduced a slew of new marketing options for large and small businesses alike, from website optimization […]
How to Choose a Pricing Strategy for your Small Business
A pricing strategy is a model that a business uses to value its goods and services. It is a part of marketing and sales strategy, and greatly influences the performance and success of a business’s products in the market. Having a proper pricing strategy is the difference between increasing market share and slowly losing it. […]
5 Quick Tips for Small Businesses to Turn Profitable
The single most aim for any small business is to win more customers. The more the people rely on you and your offerings, the more market presence you will have. Building a strong customer base takes time, and that’s why as a small business owner you’d want to see rising sales figures month over month. […]
The Biggest Mistakes You Can Make When Starting a Business
Starting a business can be an exciting and rewarding experience, but it can also be a challenging one. No matter how well-prepared you are, there will always be unexpected challenges along the way. However, some mistakes can be more costly than others, and they can affect your business for years to come. To prevent these […]
7 Tips for Starting a Small Business
There are plenty of reasons starting a small business is worth your consideration: solving consumer needs, being your own boss, pursuing a passion. The list goes on. However, for every pro, there seems to a corresponding con which leaves room for reasonable doubt. Small business owners are hit with a multitude of challenges and obstacles […]
How small business has an edge over large enterprises?
What is the single most important advantage that small business has over large enterprises? It is that they have nothing to lose! As Subroto Bagchi notes in his book, the Elephant Catchers, nothing to lose is a great mental asset. This very attitude allows newcomers to take risks and defy logic. The audacity of not playing […]
How To Choose The Best Cardboard Boxes For Your Small Business Packaging?
Think Inside the Box The boxes in which you supply your product might well seem like something of an added extra, but the presentation of your business should never be taken for granted. Poor quality packaging will make your company look cheap, and boxes which don’t properly protect your precious products could leave you with […]
