Are you considering building an online business, but are not sure where to start? Having a WordPress business website may be a great option for you. After all, WordPress is by far the most popular site-building and content management system in the world, used by millions of people including large corporations, small businesses, and even individuals.
However, you need to consider all circumstances beyond the strictly technical setups. As we are now in the second half of 2022, we can state with relief that the harshest peaks of COVID-19 and its effect on business processes are finally behind us. Thus, it is time to admit that the pandemic really was a wake-up call for many entrepreneurs and enterprises alike.
Many realized that innovation and flexibility are fundamental for growth and resistance to economic fluctuations. Therefore, it may have occurred to you that it is time to keep up to date with the latest digital marketing trends in order to release the potential of your business.
In our guide, we will explore why the benefits of WordPress and why it is a good CMS platform for scaling up your online business.
Why Is A WordPress Site Good for Online Businesses: 7 Benefits
The business world is changing, and those who want to stay ahead of the competition are turning to digital solutions to improve customer experience and build a stronger relationship with their target audience.
By investing in a WordPress site for your business, you can take advantage of the following benefits:
WordPress is an Open-Source CMS
One of the main advantages of WordPress is that it is an open-source Content Management System (CMS). This means that anyone can access the source code and make changes or improvements as they see fit.
The great thing about this is that there is a huge community of developers who are always working on improving WordPress and adding new features. This means that you can always find someone who can help you with your website, no matter how big or small the task may be.
It is Easy to Use
Another great advantage of WordPress is that it is extremely user-friendly. Even if you have never built a website before, you should be able to create a beautiful website with WordPress without breaking a sweat.
The platform comes with a visual editor, which makes it easy to add and edit the content on your website. Plus, there are thousands of different themes and plugins available for WordPress, which allows you to easily customize your website to match your brand.
WordPress is SEO-Friendly
One of the most important aspects of any website is Search Engine Optimization (SEO). WordPress is one of the most SEO-friendly platforms available, which means that it is easy to get your website ranked high in Google and other search engines.
There are a number of different plugins and tools available for WordPress that can help you with your SEO, such as Yoast SEO. Plus, WordPress automatically generates sitemaps, which makes it easier for search engines to index your website.
With WordPress, you have more tools at your disposal to improve the quality of your content and increase conversions through SERPs. The main advantages are:
Good-looking permalinks. You can create pretty permalinks that include the keyword you want to rank for. This makes it easier for Google and other search engines to understand what your website is about.
You can add meta tags automatically. With WordPress, you can add different types of meta tags to your website, which helps search engines index it accordingly.
Easy image optimization. One of the best things about WordPress is that it makes it easy to optimize your images for SEO. You can easily add ALT tags and descriptions to your images, which helps search engines understand what they are and index them accordingly.
Fast loading times. Another important aspect of SEO is website speed, and WordPress websites tend to load faster than other types of websites. This is because WordPress is a lightweight platform that doesn’t require a lot of resources to run.
You can install plugins. There are thousands of different plugins available for WordPress, which allows you to easily add different features to your website. For example, you can install an SEO plugin, which will help you with your SEO efforts.
Google Analytics integration. get access to all the features Google Analytics has to offer without ever having to leave your WordPress Dashboard.
It is Mobile-Friendly
Another important benefit of a WordPress site is that luckily, WordPress is a fully responsive platform, which means that your website will look great on any device. Plus, there are many themes and plugins available that are specifically designed for mobile devices (making sure that your website is mobile-friendly). Google has stated that they are now using mobile-first indexing, which means that they are prioritizing websites that are optimized for mobile devices.
WordPress is Secure
When it comes to security, WordPress is one of the most secure platforms available. All WordPress sites are regularly updated with the latest security patches, which helps to keep your online business safe from hackers and other malicious attacks.
Plus, there are many different plugins and tools available that can help you to further secure your website, such as Wordfence.
It is Scalable
Another great advantage of a WordPress site is that the WP platform is highly scalable. Whether you are just starting out with a small website or you have a large website with millions of visitors, WordPress can handle it.
One of the reasons why WordPress is so scalable is because of the vast plugin ecosystem. There are thousands of different plugins available, which allow you to add any features or functionality that you need to your website. Plus, there are many hosts that offer managed WordPress hosting, which takes care of all the technical aspects of running a WordPress website.
A Strong Community Culture
At its core, WordPress is all about community. They believe in giving back to the community and providing a collaborative space for help and improvement. Everyone who is dedicated to WordPress does their part to contribute thought leadership, mentoring, and mutual support.
This is where the ideology of WordPress meets business. By working together, enterprises, small businesses, entrepreneurs, freelancers and marketers can continue together to build a compassionate and successful platform for everyone involved.
More than 43% of all websites built on WordPress, which is further proof of a vibrant and active open source community. Thousands of plugins developed by the WP community are available for any website owner to install and use to create all sorts of extra elements for their site.
The Takeaway
A WordPress site can help you take your business online and give you the tools you need to succeed. With its easy-to-use platform, SEO friendliness, mobile friendliness, scalability, and strong community culture, a WordPress site can be a great foundation for any online business.