A Brand Marketing Plan
I’ve attended many marketing events and seminars through the years, and many of them sing the same song: be innovative, think outside the box, and connect with consumers at the root level. But there is a deeper consideration to a brand marketing plan.
Brand Identity vs Brand Personality
‘Your identity is your most valuable possession and it needs to be protected.’ Similarly, a brand has an identity too – something that a consumer instantly recognizes the brand with. For instance, what comes to your mind when you read the phrase ‘Just do it!’? You instantly think of the sports brand, Nike. That is […]