CEO Burnout: How To Avoid It
A couple of years ago, one of my best friends landed what seemed like the career opportunity of a lifetime. She became the CEO of a small but visionary communications company. She’d already survived an MBA at a top school in Europe and several high-responsibility positions at other firms. For the first three months or […]
Common mistakes businesses make when handling telephone leads
Business owners tend to invest significant amounts of money marketing, advertising and generally raising awareness of the business to drive leads. Once new business opportunities start to surface and the phone starts ringing, it’s critical that your prospective customer’s initial experience is positive. Here are some common mistakes to avoid during those initial prospect calls […]
5 Tips to Avoid Trademark Rejection
You obviously don’t want your trademark to be rejected, but because of some common mistakes (that are easily rectified) you could end up having to go through all of the hassle of applying again. Here are 5 tips to avoid that dreaded trademark rejection: 1. Don’t Forget to do a Trademark Search Many people […]
