TikTok’s popularity is rising quickly, and it is one of the most downloaded applications in the social media world. If you’re wondering whether TikTok is worth it for your industry or not, you have to speed up your decision-making.
Compared to other social networks like Instagram, Facebook, and Twitter, TikTok is still a fresh and fastest-growing platform in the world. Millions of businesses, entrepreneurs, creators, and influencers use this platform to promote their brands and gain organic reach.
Every social media platform was first used by teenagers and younger generations. As well, TikTok is more popular among millennials and Gen Z users who are aged between 16 to 24 years.
If your target customer is based on this age group, TikTok is the perfect social media platform to achieve your goals and get more success. TikTok helps content creators show their videos in front of a wider audience and gain organic traffic.
Like other social networks, the engagement rate plays a significant role on TikTok. More and more people like, comment, and share other user’s videos on TikTok. In this article, we will share the 10 best strategies to maximize your TikTok engagement rate.
1. Update High-Quality Footage
Sharing high-resolution videos is the first and most effective strategy on TikTok, which increases the chance of your video being seen in the crowd. The first few seconds of your video decide whether it gets a lot of views or none.
Most smartphone cameras have quality cameras, so it is enough for TikTok. You don’t need any professionals to make high-quality videos. But make sure to have good lighting and sound quality if you’re capturing videos.
If you share high-resolution videos on your TikTok profile, you can quickly capture a number of viewers and get more engagement. Because users like bright and eye-catching content for all social networks.
2. Post Content Frequently
Consistency and frequency are the two significant factors to increase your engagement level and become popular on the TikTok platform. It helps you keep your audience’s attention much better and engage people to watch your videos.
When you post a variety of content regularly, you can get considerable likes for your TikTok videos and receive significant engagement for your account. Scheduling your content with a TikTok calendar is the best way to save your time and maintain your audience engagement.
You can encourage people to visit and engage your content by creating videos on different topics. You can use the TikTok “For You” page to find trending videos and create videos according to that.
3. Share Behind-the-Scene Videos
If you use TikTok to promote your brand or business, you have to show the behind-the-scenes videos. It is the most effective way to build relationships with your followers and increase engagement rate. Behind the scenes is about the inner work of your company. It helps to show the daily workings of your industry, employees, team, and culture.
For instance, share your day-to-day life by capturing short videos of your daily activities and the working process of your company. It will increase the amount of brand exposure, high engagement level, and increase social proof.
4. Take Advantage Of TikTok ‘For You’ Page
“For You” page is the main feed on TikTok, and it contains lots of trending and fresh videos. When you open the TikTok app, you will see the page called For You, the videos on this page depending on your interests and past activities.
In addition, Videos displayed on the For You page will receive instant views and high engagement. By scrolling this page, you can see endless videos of the latest trends and high-quality videos.
5. Use Q&A Feature
TikTok launched a new Q&A feature in march 2021, and this feature is currently available only to the TikTok creator’s account. It will be displayed on your profile under the bio section. Here, TikTok users can ask their questions based on the videos you posted or something else.
For example, your audience can ask questions like, please your thoughts about content creators, please upload every makeup tutorial video, and more.
Here are the steps to use the Q&A feature on TikTok;
- Set up a Creator account on the TikTok settings page.
- Go to your settings page and click the “creator” option.
- Tap the Q&A button and turn on the Q&A option.
Once you enable this feature, your followers will get a notification and post their questions.
6. Reply to Your Audience’s Comments
TikTok has an excellent comment feature that allows you to reply to your audience’s comments. By using this feature, you can easily understand your audience’s interests and create content based on their comments.
Comments are a great feature to directly interact with your audiences and pick up genuine followers to your TikTok account. To use this feature;
- Select one of your videos and click the comment option and select one of your comments that you wish to reply to.
- Tap the red video camera icon that appears on the left corner.
- It will directly move to the screen to record or upload your reply.
- Once you’ve completed your video, you can move the comment and place it on the screen to gain more engagement with your content.
7. Promote Your Own Challenges
Hashtag challenges are an excellent strategy to get more engagement and enhance exposure for your account. You can promote hashtag challenges on TikTok in two ways such as:
- Create your own challenges with engaging hashtags.
- Participate in other users challenges
While participating in someone else’s challenges, choose the popular and show your creative skills in that video. At the same time, start to make your own challenges, put maximum effort and innovation to create fresh content to implement your challenges.
Many TikTok challenges are entertaining and funny so, choose the perfect and related concept for your audience and encourage people to be involved in it.
8. Do Live Streams
Like other social media platforms, TikTok offers a live stream feature for users to connect directly with their followers. Going live on TikTok is a great way to build strong relationships with your followers and boost your TikTok video engagement.
TikTok live stream feature allows creators to answer follower’s questions, share knowledge and engage people to follow their profile. Before going live on TikTok, most people create a feed post to announce they’ll be going live and ask them to watch their stream.
Going live on TikTok not only helps to receive more people to your profile, but it is also a great opportunity to boost your audience engagement, increase video visibility and credibility.
9. Add Captivative CTAs
CTA is a text or line that encourages your visitors, followers, and customers to take specific actions such as call now, install now, download, and more. If you need maximum brand exposure and increase your social proof, you should include the proper CTA in your videos.
Moreover, a video with perfect CTA drives traffic to your website and builds conversation with your followers. You can also add a call to action button in your TikTok description part, which helps to raise your profile reach and enhance brand awareness.
10. Stitch & Duet With Other TikTok Creators
Stitch and duet are two unique features that aren’t available on any other social media platforms. Stitch is one of the newest video editing features that allow you to integrate and collaborate with someone else’s videos and turn on this feature on your own video.
By using a stitching feature, you can trim the user’s video, create videos of yourself and add to it. It is a great way to boost your engagement by asking questions and encourage people to stitch with your videos.
For example, a brand created a video and asked, “what is your favorite interview moment?” And the video was stitched thousands of times and one million likes.
As well as the duet feature allows you to collaborate with someone else videos, and the video appears in the side-by-side format. It is a great feature for reaction and imitation videos.
If you’re a business owner looking to promote your brand to a huge audience, the duet is extremely an amazing feature to reach a wider community. If you want other users to collaborate with your videos, you have to turn on “allow duet” and “allow stitch” features.
TikTok is one of the unavoidable platforms in the social media world. Creating and recreating viral content helps to attract your videos and get more success on your TikTok account.
While creating videos on TikTok, make sure the footage is high quality, trending, and engaging. So, you can easily catch more eyeballs and get featured on the TikTok For You page. Once you start uploading content on TikTok, be sure to follow consistency and determination.
This is the most important and valuable information about TikTok engagement. If you utilize all of these features, you can definitely achieve your goal within a short time.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!