By Richard Parker, President of The Business For Sale Buyer Resource Center™ and author of the most widely used reference resource and strategy guide for buying a business for sale – How To Buy A Good Business At A Great Price©
With so many options available to you, the question will become which vein of the business- ownership arena should you pursue? Between franchises, existing businesses, start-ups, home- based businesses and MLMs, it does become a bit overwhelming. When reviewing all of the possibilities you have to decide what will work best for you; however, your chances of success are clearly best when you buy an existing business or franchise resale for many reasons. With any new business you have two challenges: developing the product or service and then seeing what, if anything, people are willing to pay you for it.
Regardless of a company’s past performance, an existing business or franchise will, at the very least, have a history from which you will be able to make certain decisions. Even if the company was not profitable in the past, your strengths may lend themselves perfectly to turning it into a viable venture. Furthermore, you have the ability to verify what the company did in the past that resulted in the current status of the operation.
Ease of Investigation
In order to buy the right business or franchise, you will be required to do a thorough investigation of its past activities, its operations, its current status, the competition, the industry and its future potential. You will accumulate this information and then you will have to determine how it measures up with you at the helm. Clearly, this information gathering will be substantially more accurate and easier to obtain when dealing with an existing business or franchise, as you will have the resources available from which to get the details.
You will have the benefit of purchasing a company that has an infrastructure, including customers, suppliers, employees, equipment and systems. This will allow you to focus on building the business as opposed to a start-up or new franchise where everything begins at from point zero.
Purchase Price Differences
Buying an existing business or franchise does not mean that it will cost you more. In fact, many times it’s less expensive than building a new franchised location or launching a start-up. Even in those cases where it may require a premium, at least you know what you are getting if you investigate it properly.
With a new franchise, a good Master Franchiser will do demographic studies on population, drive-by traffic, potential customer base and a whole series of studies that will indicate that “theoretically” the business should do well. However, the only thing they cannot guarantee either by law or in reality is whether or not you will be successful. Also, new locations can take a year or more to build. You can avoid all of this when buying a resale.
Flexibility in Negotiating
You will have far more flexibility when negotiating the purchase of an existing business or franchise versus any other options available; it’s not even close! Everything from the purchase price to financing is open to negotiation. Doesn’t it make more sense to put yourself into an environment where you have the greatest number of options available?
Richard Parker is President of Diomo Corporation – The Business Buyer Resource Center™ – www.diomo.com. He is the author of the most widely used reference resource and strategy guide for buying a business – How To Buy A Good Business At A Great Price ©. His materials are used by prospective business buyers in over 80 countries. Mr. Parker’s articles, syndicated columns and other “how to” guides have been published extensively online and in various print media He is also one of the most successful business brokers in The United States, assisting both buyers and sellers. Mr. Parker has personally purchased eleven small businesses since 1990. Visit t his website to learn more strategies and tips for buying a business.
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