The world has a replica online and whatever happens there affects the real world as well. This is not just a statement but a reality in our technologically driven world. Everything is internet, which is why the online image and presence of your product is as important as the real one. It is one resource which, if used well, can boost your image and profits like anything.
There are many ways in which you can go wrong online and fail in using this brilliant tool. 4 Things you should improve the online presence of your business in 2013:
#1 Stop Using The Clichéd “Like” Requests
Most websites you see are using the blanket feature of “likes” to make consumers go to their Facebook pages and give them attention. Since every website and product out there is doing the same thing, why do you think you are any different?
You have to give them a reason to visit your page and buy your product. Hence, the next time you try to promote your social media page, make sure that you list a few benefits of your product with it. This would make people visit your page and like you. It is a much better way of improving your image online and standing out.
#2 Stop Forgetting Your Online Profiles and Campaigns
It is pretty common to see people setting up their page or website and then forgetting all about it. No one likes a product whose page is a ghost town. If you created a page then make sure you keep it active. Keep your followers engaged by hosting quizzes or sharing useful product related information. If you find it hard to search for new topics, you can have a poll asking people about their choice of topics.
Same goes for your online campaigns for marketing your product. Create ads that are effective in reaching people and monitor them to see the reaction of people. Keep making regular adjustments to ensure the effectiveness.
#3 Don’t Replace Your Social Page With a Website
Social media is a powerful tool and the best thing about it is the cost. It is affordable and has a wider reach than a website. This is why you should never delete your social media profile to create a website.
In fact, you can set up an additional website and use social media to promote it. There are also syncing features that you could install to ensure that your website is in sync with your social profile.
If hiring a web designer seems out of your budget, you can always research the use of a website building program if you want to create your own website. Wix is a popular website building program you can consider. Read Wix user reviews to make an informed decision.
#4 Don’t Underestimate Reviews
You should always monitor the reviews that you get. Keep track of what reviews are being posted on your website or wall to find out the image of your product or service.
Are there any other things you should do to promote your online presence, feel free to share them in the comments sections below.