How To Host Your Business Event And Keep It Interesting
If you are an entrepreneur who has been successful and you want to boost brand awareness, hosting your own business event may just be the right step. Although a lot goes into planning and organizing it, it can be a great way to get your business out there. Over the past two years of the […]
How To Interview Marketing Executive Candidates To Find The Perfect Hire
Hiring a good marketing executive is one of the most important decisions to make as a business owner – as marketing can make or break your company. The right marketing strategy can expand your brand and business reputation in the niche you are in, without exceeding the budget, and drive lead generation and sales. In […]
11 Surefire Ways To Go From Employed To Self-Employed
The decision to go from employed to self-employed is not an easy one to make. After all, who would prefer a steady workload and salary to fighting on your own, looking for clients, and constantly being unsure about what you will earn next month? Well, self-employment comes with a lot of perks and it’s up […]
10 Market Sectors That Are Recession-Proof (+Tips For Success)
In a recession, certain industries perform better than others. These so-called “recession-proof” market sectors tend to be those that provide basic needs, such as food, housing, utilities and healthcare services. The economic ripple effects that come as a result are definitely something to worry about – job cuts, business insolvencies, increasing debt in developing countries […]
7 Tips To Strengthen Peer Relationships At Work
We are now at the end of 2022, and it is the perfect time to reminisce on the importance of peer relationships at work. 66% of the US workforce take a fully remote position, compared to 38% in the UK. As the work-from-home model is still very much popular, communication often faces challenges like misunderstanding […]
14 Guerilla Marketing Ideas To Boost Your Business
Guerilla marketing is a creative, unconventional way to promote a product. Although businesses need to be careful with choosing the right time, place and campaign that it is suitable for, it can have a massive effect on brand awareness and sales. In this article, we will first explore the term “guerilla marketing”, outline its advantages […]
How To Build A Customer Loyalty Program
Building up a good customer loyalty program takes time and commitment to delivering exceptional service to your returning clients. Many business owners make the mistake of investing most of their efforts into attracting new, first-time buyers. This leaves little room for marketing initiatives that nurture customer retention. After all, loyalty, as well as high-quality products, […]
Small Business Saturday 2022: Lessons We Learnt And How To Plan For Next Year
Small Business Saturday is a shopping holiday dedicated to local companies and how they contribute to the community. In 2022, it took place on Saturday, 26 November in the US, and on 3 December in the UK. American Express first introduced Small Business Saturday back in 2010. The reason – after the recession, a lot […]
