Book review: Whole Business Thinking
Robert S. Block’s book “Whole Business Thinking” is one of the best business books to read this year. Finally, there is a book that explains business finance and ways that executives, managers, and small business owners can understand them. Easy to download and read, this book is remaking the roles of executives and corporate officers […]
CEO Strategy Summit 2013
CEO Hangout’s Strategy Summit 2013, on August 23, 2013, witnessed some amazing speakers and an amazing crowd that had attendees from various industries ranging from IT to manufacturing, securities, and many others. Vipul Mathur, IIM Bangalore Scholar spoke about the science of decision making, on why we make the decisions we make. Pavan Soni, another […]
Pricing Strategy for Business
It doesn’t take much to make or break a business, and pricing strategy is the chief amongst those factors. A pricing strategy for small businesses , it can have the benefit of a long life, strong customer base and price improvement in its later years. Most small businesses assume that having a low price strategy would […]
4 Steps for Effective Inbound Marketing Strategy
Inbound marketing strategy is the easiest way to connect with your customers online. This method uses media to help you get to know your target customers and develop a good relationship with them. In spite of getting customers to visit your website, you may have experienced several instances where website visitors do not make any […]
4 Things Your Business Can Outsource to Save Money
If you’re a small business owner you know the costs involved in running a business. Between office equipment, sales, marketing, payroll and employees – there isn’t much left. But outsourcing is the trend that seems to be working for most successful small business owners. Not only is it cheaper than hiring people in-house, it’s the […]
Step Up To The Plate And Make That Sale; A Strategy For Business
You can create a website, build your traffic and establish a mailing list, but unless your visitors and readers become customers, it won’t do you a lot of good. It can be difficult overcoming buyer resistance in a down economy, but unless you do so, you won’t be able to pay your expenses, much less […]
Using Press Releases To Get Free Publicity In The Media
What is a press release? A press release is a written statement created for distribution to media outlets that has some news related value. How have press releases changed over the years? Before the economic crash, press releases allowed companies to announce accomplishments and hopefully gain interest from media professionals to investigate further. A press […]
Top 3 Gurus Who Can Help You Leverage Your Social Media Efforts
The last time, I had a seminar in Mumbai, India, an older gentleman who seemed to be over 50 years old asked me how do I get to know about facebook and other social media. At the time, I was presenting a seminar on entrepreneurship and not social media marketing. So now, I decided to […]
