innovation

Jun
21

5 Signs You Need to Innovate

Innovation means coming up with something that consumers never knew they needed. Innovation is usually equated with the invention of new products. However, innovation is a much wider term and an invention is just a part of it. It is not just about new products or services; it is also about a unique process or idea; a […]

By Shweta Sharma | Most Popular
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Apr
26

8 Things That Every Customer Wants

Make the shopper happy and he or she will be delighted to come back to you over and over again. Annoy just one customer, and ten other customers will follow suit. In this customer-oriented market, the seller must always be on his or her toes to cater to the customer’s needs and have an edge over other […]

By Shweta Sharma | Marketing
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Jun
17

How small business has an edge over large enterprises?

What is the single most important advantage that small business has over large enterprises? It is that they have nothing to lose! As Subroto Bagchi notes in his book, the Elephant Catchers, nothing to lose is a great mental asset. This very attitude allows newcomers to take risks and defy logic. The audacity of not playing […]

By Pavan Soni | Management
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Jun
06

The Secret of Innovative Companies

What is common across the following firms – 3M, Bosch, General Electric, IBM, Merck, Procter & Gamble, Mitsubishi, and Siemens? Not only that they are consistently rated as some of the world’s most innovative companies, but also that each of them is over a century old entity.  A firm’s success in the short run could […]

By Pavan Soni | Management
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Feb
24

Creative Capital: The Magic Asset for Every Company

As the world gets more competitive and with information available at the click of a mouse,, the only thing that helps us stand out from the crowd is creativity. Consumers are spoiled for choice and are more demanding than ever before. In today’s competitive landscape, creative capital  is the company’s best asset. A report from […]

By Staff Writer | Management
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