You don’t need a personality transplant to sell with confidence!
Richard White, author of ‘The Accidental Salesman Networking Survival Guide’ talks about some great insights to help you sell better. You have fulfilled a longstanding ambition and started your own business. You have decided to leave paid employment for a life of independence and eventual affluence. Congratulations! You now have a career in sales! Every […]
A Marketing Technique Often Ignored
Award winning author and speaker – Kathy Condon talks about a simple marketing technique that few people even think about when invited for an event. In fact, most people are not even aware of the term RSVP and what they are supposed to do when they see an RSVP on an event invite. Check out […]
Book Review: Permission Marketing
Seth Godin’s book Permission Marketing is one of the most timely books for the new era of marketing. With the internet becoming a prominent form of communication, the new ways of marketing are dramatically changing. Seth believes the new marketer will take permission from his prospects before sending him information. Seth believes the old era […]
LinkedIn Marketing Debate – Should You Think of Your LinkedIn Profile as a Resume
Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as […]
3 Ways To Get More Leads For Your Business
End of the day business is about getting more leads and closing those leads. If you already have too many leads, then you are probably doing something right. This article is for people who want to generate more leads for their business. Lead Source #1: Press releases Press releases are a FREE way of generating […]
Your Annual Marketing Checklist
Top 5 Things To Include on Your Marketing Assessment Checklist Create Your Market Research Checklist and Check it Twice. For most businesses, December signals the dreaded year-end circus when juggling everything from reconciling the books, preparing taxes, issuing 1099s and W2s is a required act. And while those are mission-critical tasks, one that should not […]
Do You Need To Market Yourself Along With Your Business Marketing Plan?
You may have a Business Marketing Plan, but do you have a Personal Marketing Plan? How does your market perceive your business? How does your market perceive you? How would you like them to perceive your business, and you? What are you doing about it? Keep in mind that your market is what makes your […]
Streamline Your Marketing For Better Results
Marketing is one area that most business owners and even consultants either overuse or underuse it. Like most things in life, there has to be a balance. In other words, there has to be an organized approach to marketing. I have outlined 2 specific methods you can use right away to streamline your marketing. These […]
