Looking to increase your Facebook engagement? You’re not alone! A lot of businesses are looking for ways to improve their Facebook presence. But don’t worry, there are plenty of creative ways to do just that. Check out these tips and see which ones work best for you!
Is Facebook Still Relevant?
This is a valid question and one that we hear a lot. The answer is YES! Facebook is still the largest social media platform with 2.91 billion active users. You don’t want to miss out on a huge potential customer base of that size!
Advantages of Using Facebook for Business
There are plenty of reasons to use Facebook for your business:
– Reach a large audience: As we mentioned before, Facebook has a huge user base. This gives you the opportunity to reach a lot of people with your message.
– Cost-effective: Advertising on Facebook is very affordable, especially when you compare it to other marketing channels.
– Increase brand awareness: A strong presence on Facebook can help increase brand awareness and make people more familiar with your company.
– Boost website traffic: You can drive traffic to your website by including links in your posts and ads.
Disadvantages of Facebook for Business
There are also a few drawbacks to using Facebook for business, which include:
– Time-consuming: Managing a Facebook page can be time-consuming. Make sure you post on a regular basis and interact with your audience.
– Requires constant updates: Facebook is always changing, which means you need to be prepared to make updates to your page on a regular basis.
– Can be distracting: It’s easy to get caught up in the world of Facebook and forget about other important tasks.
29 Ways to Boost Facebook Engagement with Your Brand
Now that we’ve gone over some of the basics, let’s get into the nitty-gritty of how to increase your Facebook engagement. Here are 29 creative tips to get you started:
1. Use Facebook Live
Facebook Live is a great way to connect with your audience in a more personal way. You can use it to give them a behind-the-scenes look at your business, show off new products, or just answer their questions live.
2. Host a contest
People love contests! And what better way to increase engagement than by giving your fans a chance to win something? Just make sure to keep the prize relevant to your business.
3. Share behind-the-scenes content
Everyone loves getting a peek behind the curtain. Share some behind-the-scenes photos or videos from your business to give your fans a look at what goes on behind the scenes.
4. Go live with a customer
Another great way to use Facebook Live is to go live with one of your customers. Let them do a quick tour of your business or product, or even just answer some questions about their experience.
5. Use Facebook Groups
Facebook Groups are a great way to build a community around your business. You can create a group for customers, employees, or just fans of your business. Then, you can use it to share news, answer questions, and more.
6. Give discounts
Everyone loves a good deal! Offer exclusive discounts to your Facebook followers to encourage them to shop with you. Just make sure to post the discount code in a place where only your fans can see it.
7. Share user-generated content
To show off the happy customers that you have and build social proof, make sure you share user-generated content. Encourage satisfied clients to post reviews and feedback. Also, if you see someone talking about your business on social media, be sure to share it!
8. Collaborate with other businesses
Collaborating with other businesses is a great way to reach a new audience and get some creative content. You could do a joint Facebook Live, host a contest together, or just share each other’s content.
9. Use video
Video is one of the most powerful ways to increase engagement on Facebook. People love watching videos, so be sure to post plenty of engaging video content on your page.
10. Be interactive
The more interactive you are with your fans, the more engaged they’ll be. So, ask questions, run polls, and encourage comments on your posts.
11. Host a webinar
A webinar is a great way to provide value to your audience and build engagement at the same time. Just be sure to promote it heavily on social media and make it easy for people to sign up.
12. Give away freebies
Everyone loves free stuff! So, consider giving away some freebies on your Facebook page from time to time. This could be anything from product samples to discount codes.
13. Use engaging visuals
Posts with visuals tend to perform better on Facebook than those without. So, be sure to use plenty of engaging visuals in your posts, such as photos, videos, infographics, and more.
14. Use Facebook Live Q&As
A great way to use Facebook Live is to do a Q&A session with your fans. This gives them a chance to ask you questions about your business, product, or anything else they want to know.
15. Collaborate with influencers
Collaborating with influencers is a great way to reach a new audience and increase engagement on your page. You could have them do a takeover of your page, share your content, or just mention you in one of their posts.
16. Go live from an event
If you’re attending or hosting an event, be sure to go live on Facebook! This is a great way to give your fans a behind-the-scenes look at the event and increase engagement.
17. Share customer stories
Customer stories are a great way to show off your happy customers and build social proof. So, if you have any great customer stories, be sure to share them on your page.
18. Use Facebook ads
Facebook ads are a great way to reach a new audience and increase engagement on your page. Just be sure to target your ads carefully so that you’re reaching the right people.
19. Use quizzes and polls
Quizzes and polls are a great way to interact with your fans and get them engaged with your content. They’re also a great way to get people to share your content with their friends.
20. Share behind-the-scenes content
People love seeing the behind-the-scenes of businesses, so be sure to share some behind-the-scenes content on your page from time to time. This could be anything from office photos to manufacturing videos.
21. Offer exclusive deals
Exclusive can encourage people to shop with you and increase loyalty among your customer base. So, if you have any special deals or discounts, be sure to share them on your page.
22. Run a contest
A contest is a great way to increase engagement on your page and get people talking about your business. Just be sure to make the prize something that people would actually want to win.
23. Use Hashtags
By using hashtags, you can get your content seen by a larger audience. When you use relevant hashtags, your content will show up in the newsfeeds of people following that hashtag. This way you can reach new potential clients who might be interested in what you have to offer.
24. Upload Videos Directly on Facebook
Videos tend to perform better on Facebook than other types of content. And, when you upload videos directly to Facebook, you’re more likely to get views and engagement than if you link to a video from YouTube or another site.
25. Respond to Comments Quickly
When people leave comments on your posts, be sure to respond quickly. This shows that you’re paying attention and that you care about what they have to say. It also helps to build a relationship with your fans.
26. Ask Questions in Your Posts
Asking questions in your posts is a great way to encourage comments and start conversations. Just be sure to ask questions that are relevant to your business and that will interest your target audience.
27. Identify the Right Times to Post
If you want your content to be seen by as many people as possible, you need to post at the right time. The best times to post on Facebook are weekdays from 9am-3pm. But, you should also experiment to see what times work best for your page.
28. Don’t Overwhelm Your Fans with Posts
If you’re posting too much, people will start to tune out and they won’t pay attention to your content. So, it’s important to find a balance between posting too much and not enough. A good rule of thumb is to post 1-2 times per day.
29. Take Advantage of Facebook Insights
Facebook insights is a great way to track your page’s performance and see what’s working well. Be sure to check your insights regularly so that you can adjust your strategy and improve your results.
Bottom Line
There you have it! These are just a few of the many ways that you can increase engagement on your Facebook page. Just remember to be creative, experiment, and track your results so that you can continue to improve.